Shopper Intelligence for DTC & ecommerce
Know every shopper. Reach each one at the right moment.
Most shopper intent is invisible to your stack. Tie tells you who's on your site, who's ready to engage, and places messages in the primary inbox.
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Good morning, Grace
Where the account stands — last 30 days vs prior period.
AI agentKyle’s read · AI agentThree things worth knowing in the last 30 days.
Each starts with the gap we found. Kyle can action any of these for you.
Join the brands turning anonymous intent into revenue their stack was missing.
Read the customer stories →
You have the audience.
But who are they?
How do you engage with them?
The flows, segments, and creative are all strong. They just never fire for the majority of your shoppers, becasue your ESP can't recognize them.
One layer under the stack you already run.
Nothing to rip out. Tie resolves the shopper, scores their intent and lands messages in the inbox — always working within the tools your team already uses.
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Tie writes into the tools you already run — nothing to rip out.
purchase_score 10
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Customer Matchpurchase_score 10Audience +1Profile createdCustomer taggedCustomer MatchIdentify, score and reach the shoppers your ESP can’t see.
Tie ID
Recognize returning visitors across devices, browsers and email aliases — and push profiles straight to your ESP.
Predict
AI-powered scores for every shopper on how likely they are to open, click or buy from you right now, refreshed daily.
Priority
AI agents that place your emails in Gmail's Primary inbox — and keep them there.
Build
Identify and act on invisible shopper intent signals for more relevant, personalized experiences.
Integrations
Tie integrates with the solutions you alredy use. Don't replace your existing stack, get more from it.
Introducing Tie Priority. Land emails in the Primary inbox. And keep them there.
Learn about Tie Priority →
Tie ID. Identify up to 70% of your shoppers, both new and returning.
Learn about Tie ID →
Most intent signals go unseen. Tie changes that.
Send the right message, to the right shopper, at the right time.
Start with identification.
Recognize shoppers across sessions, devices and aliases. Connect them in one unified profile.
Tie ID →Finish with a decision.
Trigger the most relevant message for each shopper's current stage in the customer lifecycle.
Tie Predict →The journey from visit to sale.
Scroll to see how it works.
Recognize shoppers before they log in.
Tie ID recognizes returning visitors across devices, browsers and emails and pushes profiles into your ESP.
Tie ID →Know who'll buy next.
Not who opened last.
Buy, click and open scores on every profile, built on intent signals your ESP can't see.
Tie Predict →Land in the Primary tab, not Promotions.
Optimize every send for inbox placement, so the shoppers you identified and scored actually see the email.
Tie Priority →Measured in revenue, not opens.
Every number on this page comes from a published customer story. No projections, no benchmarks — what actually happened after Tie went live.
See what Tie would find on your site.
Starting from $2K/mo.
Common questions
More answers on the FAQ page.
What is Tie?
Tie is a DTC shopper intelligence platform that helps ecommerce brands reveal, reach, and convert more of their most valuable web visitors. It combines visitor identification, predictive shopper scoring and email inbox optimization — so brands can acquire more customers profitably, without wasting spend on anonymous traffic.
What does Tie's platform do?
Tie ID recognizes up to 70% of anonymous site visitors, turning them into known shoppers by matching IPs, device IDs and more with proprietary AI. Tie Predict scores your full list daily on likelihood to buy, click, and open messages. And Tie Priority ensures those messages land in shoppers' primary inbox, not the promotions tab.
Who is Tie for?
Online consumer brands with at least 100,000 monthly unique U.S. website visitors or 200,000 active CRM profiles that want to boost engagement through more meaningful, timely digital touchpoints—ultimately reducing wasted outreach.
Within those brands, Tie is best suited for growth, retention and lifecycle marketing teams that rely heavily on email, SMS and paid acquisition. Teams focused on improving conversion, scaling retargeting, and increasing the efficiency of their CRM—especially those using platforms like Klaviyo and Meta/Google—see the most impact. It's particularly valuable for teams looking to capture more value from existing traffic and reduce wasted spend.
How is Tie different from traditional retargeting tools?
Retargeting is audience-first: you rent an anonymous segment from an ad platform, then pay again every time you want to reach it. Tie is shopper-first. It resolves the person behind the session into a real profile with contact details and attributes, scores how likely they are to buy, and pushes all of it into the email, SMS, and CRM you already own. Retargeting tells you a cookie came back. Tie tells you who it was, whether they're worth spending on, and makes sure the message you send them lands in the Primary inbox.
What results can brands expect from using Tie?
Brands typically see incremental revenue from abandonment and lifecycle email flows by reaching shoppers they previously couldn't. This includes existing customers whose website activity wasn't captured by their prior tech stack, as well as net-new contacts who are added compliantly through Tie's network. In addition, brands often see improved email deliverability—leading to stronger overall email performance and increased sales.
Tie increases marketing ROI by enabling brands to send email activations they couldn't before—reaching shoppers who were previously unidentifiable or missing key data. It identifies visitors your existing stack misses, enriches both new and existing profiles with high-quality data, and captures additional website activity—so your targeting is more accurate across email and paid channels. By improving match rates and predicting shopper intent, Tie enables more relevant, personalized campaigns that drive higher engagement and conversion rates. At the same time, built-in controls help you focus spend on higher-quality audiences, reducing wasted impressions and improving overall efficiency. Read Tie's customer stories here.
See what Tie finds on your site.
A 20-minute walkthrough on your own traffic — positive ROI within 30 days.
Identity, intent and inbox placement for ecommerce brands, inside the tools you already run.
Klaviyo Preferred Tech Partner