Revenue Roll isnow Tie
Bigger vision. Stronger name. Evolved product.
We’ve evolved — and so has our name. Revenue Roll built the largest identity network inclusive of 25 billion data points across 280M+ opted-in US consumers.
Now Tie represents the next generation of our identity graph, connecting consumer data points in more meaningful ways.
We go beyond matching IPs to contacts — now adding verifications and rich data like demographics or interests to help brands connect more meaningfully with their audiences.
This evolution reflects our mission: to make online experiences more personal, rewarding, and worthwhile.
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"This rebrand isn't just about a new name—it's about honoring how far we've come and where we're headed. Revenue Roll built something incredible, but Tie represents our true north: creating meaningful connections between brands and consumers. When you get the relationship right, revenue follows naturally."
What’s changing?
Our name and core technology.
Starting mid-July 2025, our AI-powered identity graph will prioritize identifying website visitors with the highest purchase intent and conversion likelihood—helping brands drive more revenue while maintaining leaner, higher-quality databases.
New self-serve features put lead quality control directly in your hands. Filter out visitors who don't match your ideal customer profile, exclude low-engagement shoppers, and ensure only your most valuable prospects enter your marketing campaigns
What’s staying the same?
Everything that matters to your daily workflow—your account, data, pricing, integrations, and support remain unchanged. Simply log in and keep growing.
Why we rebranded
Revenue Roll began as a marketing attribution solution—the name made perfect sense then. Over the years, we evolved into something much bigger: helping brands grow by revealing the identities of anonymous website visitors and unlocking true marketing campaign performance.
But the name created confusion. Many saw "Revenue Roll" and assumed we were just another ad tool or agency, missing the deeper technology and mission behind what we do.
With our most significant product evolution launching in July 2025, the timing felt right to align our brand identity with who we've truly become—and where we're headed next.
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“Names tell stories, and ours needed a new chapter. Revenue Roll spoke to our past—the metrics, the results, the bottom line. But as we evolved, we realized the real magic wasn't in the outcome; it was in the connection.
Tie isn't just our new name—it's our promise to help brands create bonds that go beyond transactions.”
What we’ve built so far
Recognize up to 75% of anonymous traffic using consent-based signals across devices, IPs, and sessions.
Our identity graph matches users in real time (even when tracking is broken) and enriches their profiles instantly.
No cookies, no guessing, just actionable identity from the start.
Landing in the inbox is non-negotiable. Tie includes tools for domain warming, spam trap protection, and engagement simulations.
We help brands fix reputation issues, maintain primary inbox placement, and increase open rates, like we did for Twillory with a 39% lift.
When capital is tied up in inventory, campaigns slow down.
With Tie, brands can access fair, flexible financing based on real-time performance data, not static credit scores.
We don’t stop at ID. Tie adds session-level, demographic, and behavioral signals, like ad clicks, geo-location, device info, and purchase intent, to each profile.
This gives you dynamic insights you can use for segmentation, retargeting, and personalization across all channels.
Tie is fully GDPR and CCPA compliant, avoids third-party data co-ops, and doesn’t rely on cookies or scraped sources.
We use only consented data with full traceability, so your team can stay confident, compliant, and scalable.
Sync enriched customer data directly with platforms like Klaviyo, Meta, and your ecommerce store.
Tie adapts campaigns in real time so your emails, ads, and site experiences reflect current behavior, not last week’s segment.
The evolution so far
Revenue Roll was founded in NYC to help B2C marketers navigate the collapse of pixel-based tracking and attribution. With iOS updates and privacy shifts breaking multi-touch attribution, we built our first identity graph to reconstruct user journeys using server-side signals.Our beta customers—Twillory, Dr Smood, and Cheeky—proved that even early versions of our platform could drive measurable results.To make adoption easy, we offered performance-based pricing: brands only paid when we beat pre-agreed benchmarks.We raised a $1.5M pre-seed round to expand engineering and deepen product capabilities.
By early 2023, we formally launched the new version of Revenue Roll in January, with a focus squarely on visitor identification and email list growth.
We opened a waitlist, onboarding over 50 new brands within months, and surpassing $1 million in ARR by year-end.
We also raised a $4.5 million Seed round from Innovating Capital and Stage 2 Capital, allowing us to:
- Scale the engineering team.
- Hire our first go-to-market leaders in sales, success, and operations.
- Double down on integrations with Klaviyo, Shopify, and major ad platforms.
Revenue Roll was no longer a niche attribution tool. Instead, it had become a unified platform that allowed brands like G.O.A.T. Foods to identify 75%+ of their onsite visitors, with 65% being net new visitors.
Through conversations with customers, a common pain surfaced: brands had strong CAC and ROI, but cash flow limited scale. At the same time, early investors wanted to back high-performing DTC brands with better visibility into risk.
We launched Ad Financing, a first-of-its-kind capital product backed by real-time performance signals like conversion rates, UTM data, and LTV. Instead of rigid loans with 40%+ APRs, we offered flexible, performance-based terms and built a private debt fund for select customers.
Brands like Twillory, Rebag, and G.O.A.T. Foods scaled profitable campaigns without cash constraints.
In mid 2025, we officially relaunched as Tie—a name that reflects how far the product has come and where we’re headed. We introduced a redesigned dashboard with real-time attribution, audience insights, and actionable performance metrics.
Everything that made Revenue Roll powerful is still here, just under a name that better represents our full impact.
Revenue Roll's attribution product matured, one insight emerged from customer conversations: “We know where traffic comes from but not who it is.
”Moreover, retargeting was inefficient, personalization was limited, and list growth was stalling; all because site traffic remained anonymous.
This became our critical pivot. We shifted the product focus from just attribution to real-time identity resolution, giving brands a way to recognize who was visiting, not just how they got there.
Unlike data co-ops or cookies, we built a different route by developing a double opt-in framework that remains core to our platform even today:
- First, users must opt in on-site via email, IP, or device ID.
- Second, we check if they’ve opted in through our data partner network (publishers, credit bureaus, DSPs).
- If both opt-ins exist, we can match and enrich the profile.
- If either is missing, no data is shared.
This framework let us build a powerful identity layer without compromising consent, a non-negotiable factor when building our platform.
As match rates improved, we expanded from acquisition into retention and personalization.
- We improved the performance of our ID graph using machine learning, achieving on-site match rates of 75% or higher.
- We launched the Email Deliverability Suite, helping brands like Twillory fix domain issues, avoid spam folders, and increase open rates by 39%.
- We began adding consumer attributes, intent signals, and demographic data into the graph, enabling richer segmentation, dynamic suppression, and lifecycle personalization.
Internally, it was clear that the name “Revenue Roll” no longer matched the platform. We had grown from attribution to a full identity and engagement infrastructure.We began working on a new brand that reflected our broader product scope.
See Tie in Action
