Tied & True

Most eCommerce teams don’t need another email service provider (ESP). They need to get more out of the one they already have.

Your customers are at different stages in their journey with your brand.

OluKai fixed their inbox placement issues and added $55K+ in revenue using Tie’s Promo Tab Protection.

See how CARIUMA used Tie’s identity resolution platform to convert 37K+ anonymous visitors into engaged email contacts—without offering discounts or disrupting their stack.

Learn the exact workaround to manually add emails to a Klaviyo segment using profile updates, lists, and segment logic.

What does a good email open rate look like in 2025? Find updated benchmarks, how Apple Mail impacts tracking, and better metrics to measure success.

Most automated marketing efforts miss high-intent shoppers and real revenue opportunities. Learn how to use data and real behavior to set up innovative marketing automations to grow faster.

What if you could spot demand before customers even know what they want? In this interview, Hawke Media founder Erik Huberman shares how top brands use predictive marketing to identify early signals, move with conviction, and drive growth ahead of the curve.

Customer surveys often mislead brands into building the wrong things. Erik Huberman, founder of Hawke Media, breaks down why—and what signals you should actually pay attention to instead.