Frequently asked questions

Tie is a DTC shopper intelligence platform that helps e-commerce brands reveal, reach, and convert more of their most valuable web visitors. It combines visitor identification, predictive shopper scoring and email inbox optimization — so brands can acquire more customers profitably, without wasting spend on anonymous traffic.

Tie turns up to 90% of anonymous site visitors into known shoppers by matching IPs, device IDs and more with proprietary AI—then automatically syncs their contact info and site activity to your CRM and marketing stack.

Online consumer brands with at least 100,000 monthly unique U.S. website visitors or 200,000 active CRM profiles that want to boost engagement through more meaningful, timely digital touchpoints—ultimately reducing wasted outreach.

Tie expands your retargeting audiences and abandonment email flows by capturing additional server-side signals beyond your existing marketing stack. It also enriches every recognized shopper with demographic data, updated contact details, and predicted intent—so you can personalize campaigns and even filter down to your most valuable audiences; reducing marketing waste.

Shopify brands can connect Tie in minutes—no engineering required. Once live, Tie recognizes visitors your Shopify setup can’t, such as those visiting from new devices, browsers, or email aliases. It then enriches those shoppers with demographic and other key data, turning anonymous traffic into actionable profiles you can re-engage through Klaviyo flows or Meta and Google ad audiences.

When browser cookies aren’t available (due to privacy settings, browser restrictions, or iOS changes), Tie combines server-side tracking with proprietary AI for probabilistic matching to recognize consumer traffic. This approach makes identification more resilient than tools that rely solely on first-party cookies—or even standard server-side tracking alone.

Tie can identify a wide range of information about your website visitors—from details like name and contact information to enriched insights such as age, gender, household income, and marital status. It also captures detailed website activity and determines whether a shopper is already a customer or exists in your CRM, and predicts how likely they are to engage with future marketing—giving you a more complete view of how each individual engages with your brand.

Tie links different identifiers—like IP address, email, cookies, and device IDs—to a single shopper profile using consented data, all within each client’s own siloed environment.

This allows Tie to recognize the same person across devices and sessions, whether in real time or through batch enrichment. Each match includes confidence and recency signals, helping ensure accuracy while maintaining a unified view of the customer.

Tie is primarily deterministic—linking known identifiers like verified emails and hashed PII to profiles using consented data sources. Confidence scoring is layered on top to indicate match quality, but the core system is built on deterministic identity resolution rather than probabilistic inference.

Tie can recognize up to 90% of U.S. website visitors in real time. It also provides flexible controls that let brands set their own thresholds for data quality and lead confidence—so you can decide which shoppers are suitable for ad audiences versus your Klaviyo database.

Brands typically see incremental revenue from abandonment and lifecycle email flows by reaching shoppers they previously couldn’t. This includes existing customers whose website activity wasn’t captured by their prior tech stack, as well as net-new contacts who are added compliantly through Tie’s network. In addition, brands often see improved email deliverability—leading to stronger overall email performance and increased sales.

Tie increases marketing ROI by enabling brands to send email activations they couldn’t before—reaching shoppers who were previously unidentifiable or missing key data. It identifies visitors your existing stack misses, enriches both new and existing profiles with high-quality data, and captures additional website activity—so your targeting is more accurate across email and paid channels. See how Cozy Earth drives 15x ROI from Tie.

By improving match rates and predicting shopper intent, Tie enables more relevant, personalized campaigns that drive higher engagement and conversion rates. At the same time, built-in controls help you focus spend on higher-quality audiences, reducing wasted impressions and improving overall efficiency.

Tie recovers lost revenue from anonymous traffic by turning previously unidentifiable visitors into actionable profiles. It identifies shoppers your existing tools miss, then creates new profiles or enriches existing ones with missing activity, contact details, and demographics—enabling you to trigger email flows and retarget them across paid channels.

Check out Tie's always evolving integrations page to see the full list of tools you can connect with. Not only can Tie integrate with any email service platform or ecommerce platform but brands are also using Tie's data in ad, direct mail and sms platforms.

Yes—Tie integrates directly with Klaviyo, allowing brands to capture website activity that Klaviyo may miss and surface it within each shopper’s profile. This includes enriched insights such as demographics, updated contact details, and other valuable customer data.

Tie is built with a privacy-by-design, consent-first approach and operates strictly as a data processor—meaning it only uses data based on client instructions and never sells or shares it across clients. It’s compliant with CCPA/CPRA and CAN-SPAM (including support for access/deletion requests and double opt-in), while avoiding GDPR and HIPAA exposure by design.

Tie is SOC 2 Type I certified (as of January 2026) with strong controls around data security, access, and incident response, and is currently working toward SOC 2 Type II.

Tie uses a strict double opt-in model—requiring both on-site consent via a Consent Management Platform (CMP) and upstream partner consent before any identification occurs. If either is missing, tracking is blocked at the code level.

On the security side, data is encrypted in transit and at rest, with safeguards like MFA, role-based access controls, VPN-restricted access, and continuous monitoring in place. Tie also runs regular vulnerability scans, annual third-party penetration tests, and enforces rapid remediation of any critical issues to maintain a strong security posture.

Tie uses a flexible credit-based model, where unused credits can roll over month-to-month within your contract term. Credits can be applied across any of Tie’s products—whether revealing website visitors, enriching CRM profiles with demographic data, or scoring profiles—giving brands maximum flexibility to allocate spend where it drives the most value.

Tie uses a usage-based pricing model, typically structured around monthly website traffic or active database size. Tie also uniquely offers flexible filtering—based on demographics, behavior, and data recency—so brands can focus on high-value shoppers and only pay for the data that matters most.

For most clients, implementation takes just a few hours with minimal setup—often just a few clicks if you have access to your website and email platform. From there, you can quickly plug Tie into your existing email flows and start driving incremental sales.

Clients are paired with a dedicated Client Success Manager who ensures a seamless, low-lift integration and provides ongoing strategic support. They help you activate and maximize the new data across email and paid channels, maintain strong deliverability, and clearly measure the incremental revenue Tie is driving through robust attribution.

Yes—every brand can explore the product to ensure it fits their tech stack and use cases. Most plans also include a paid trial period, allowing you to validate performance and prove ROI alongside a Client Success Manager before committing to a contract.