Frequently asked questions.

Tie is a DTC shopper intelligence platform that helps ecommerce brands reveal, reach, and convert more of their most valuable web visitors. It combines visitor identification, predictive shopper scoring and email inbox optimization — so brands can acquire more customers profitably, without wasting spend on anonymous traffic.

Tie ID recognizes up to 70% of anonymous site visitors, turning them into known shoppers by matching IPs, device IDs and more with proprietary AI. It also matches TikTok Shop orders to shopper profiles in Klaviyo, so you can see which marketplace buyers are new and which already buy from your site.Tie Predict scores your full list daily on likelihood to buy, click, and open messages. And Tie Priority ensures those messages land in shoppers' primary inbox, not the promotions tab.

Online consumer brands with at least 100,000 monthly unique U.S. website visitors or 200,000 active CRM profiles that want to boost engagement through more meaningful, timely digital touchpoints—ultimately reducing wasted outreach.

Within those brands, Tie is best suited for growth, retention and lifecycle marketing teams that rely heavily on email, SMS and paid acquisition. Teams focused on improving conversion, scaling retargeting, and increasing the efficiency of their CRM—especially those using platforms like Klaviyo and Meta/Google—see the most impact. It's particularly valuable for teams looking to capture more value from existing traffic and reduce wasted spend.

Retargeting is audience-first: you rent an anonymous segment from an ad platform, then pay again every time you want to reach it. Tie is shopper-first. It resolves the person behind the session into a real profile with contact details and attributes, scores how likely they are to buy, and pushes all of it into the email, SMS, and CRM you already own. Retargeting tells you a cookie came back. Tie tells you who it was, whether they're worth spending on, and makes sure the message you send them lands in the Primary inbox.

Brands typically see incremental revenue from abandonment and lifecycle email flows by reaching shoppers they previously couldn't. This includes existing customers whose website activity wasn't captured by their prior tech stack, as well as net-new contacts who are added compliantly through Tie's network. In addition, brands often see improved email deliverability—leading to stronger overall email performance and increased sales.

Tie increases marketing ROI by enabling brands to send email activations they couldn't before—reaching shoppers who were previously unidentifiable or missing key data. It identifies visitors your existing stack misses, enriches both new and existing profiles with high-quality data, and captures additional website activity—so your targeting is more accurate across email and paid channels. By improving match rates and predicting shopper intent, Tie enables more relevant, personalized campaigns that drive higher engagement and conversion rates. At the same time, built-in controls help you focus spend on higher-quality audiences, reducing wasted impressions and improving overall efficiency. Read Tie's customer stories here.

Yes. Tie ID connects orders from marketplaces like TikTok Shop to the shopper who placed it, so you can attribute marketplace revenue to real customers and see which buyers are new and which already buy from your site. Tie matches the order’s shipping address to a shopper profile and logs a “Tie Marketplace Match” event in Klaviyo with the channel, order ID, and order value.

Most tools recognize a browser. Tie resolves the person. Every site visit leaves signals — server-side events, IP, device characteristics, behavioral patterns — and Tie matches those against a 280M+ consented consumer identity graph. When a deterministic match exists, we use it. When one doesn't, proprietary AI extends recognition probabilistically to visitors other tools drop. When the match clears your confidence threshold, the shopper's profile is created or enriched in your ESP.

Tie resolves returning visitors across IPs, devices, browsers and email aliases using a proprietary network of 1,000+ data sources, and because nothing depends on a browser cookie, identification survives Safari, iOS and privacy settings. The payoff is continuity: the same shopper is recognized as the same shopper across devices, sessions, and months, instead of entering your database as a new person every time they come back on a different phone. In practice that lifts identification from roughly 10% of your shoppers to as much as 70%.

Tie can identify a wide range of information about your website visitors—from details like name and contact information to enriched insights such as age, gender, household income, and marital status. It also captures detailed website activity and determines whether a shopper is already a customer or exists in your CRM, and predicts how likely they are to engage with future marketing—giving you a more complete view of how each individual engages with your brand.

Both. Every match is deterministic to the household: verified emails, hashed identifiers and order history tie the session to a known home. The probabilistic layer then works out which person in that household is browsing, for example one partner rather than the other, and a profile only syncs once the match clears your confidence threshold.

Tie links different identifiers—like IP address, email, cookies, and device IDs—to a single shopper profile using consented data, all within each client's own siloed environment. This allows Tie to recognize the same person across devices and sessions, whether in real time or through batch enrichment. Each match includes confidence and recency signals, helping ensure accuracy while maintaining a unified view of the customer.

Tie can recognize up to 70% of U.S. website visitors in real time, against roughly one in ten for a typical ESP. Flexible controls let you set your own thresholds for data quality and match confidence, so you decide which shoppers are suitable for ad audiences versus your Klaviyo database.

Tie's data is updated on a near real-time basis. Your website activity and platform data flow into Tie without interruption, with incremental updates roughly every 10 minutes. Tie is not a data co-op: your customer data is never pooled with or shared across other brands. Third-party enrichment attributes refresh on their providers' cycles against our enforced recency standards, and you can filter audiences by data recency at any time.

Yes. Connect your ESP and Tie enriches your existing profiles in place — mailing addresses for direct mail, plus demographic attributes like household income, gender, and marital status. Because enrichment runs against live profiles instead of a static file, attributes keep filling in and updating as shoppers return, so your segments stay current rather than aging out from the day of a one-time upload.

Your ESP scores on what happens inside your ESP: engagement history from your list. Predict draws on 55+ signals from Tie's identity graph: on-site behavior your ESP never sees, cross-device browsing, anonymous visitors your ESP can't identify, and cross-client signals from across Tie's network. Predict can score a shopper who never opted into your list. Your ESP can't.

Scores refresh once a day, from the previous 24 hours of behavior. First-time visitors are scored in near-real time, in less than 15 min. Integration typically takes 24 to 48 hours from pixel install to first score sync, and onboarding is completed in the first week.

Predict scores it too. Contacts who look dead in your ESP but are browsing your site on another device surface with high intent scores. Your team decides whether and how to re-engage them.

Predict needs about 100,000 active email subscribers to start scoring. There is no traffic minimum: scores sharpen as your list and site activity grow.

Priority uses a combination of seed sends and Predict score sends to warm your domain and improve deliverability. Twillory recovered a tanked Postmaster score in weeks.

No. Priority works on the sender signals Gmail weighs, not on your content. Creative, templates and flow logic stay exactly as you built them.

Most brands hit Primary-tab placement within 24 hours. Domain warming can take a few days to a few weeks, depending on your domain's health.

Yes. Priority is included in every Launch, Scale and Enterprise plan, and draws on the same pooled credits as Tie ID and Tie Predict.

Klaviyo, Attentive, Postscript, Iterable, Braze and Bloomreach on the messaging side; Shopify for commerce; Meta and Google for ads; as well as PostPilot and Intelligems. Zapier can be used to connect to any system that's not currently supported out of the box. Check out Tie's always-evolving integrations page to see the full list.

No. Predict runs alongside your ESP, and Tie Priority runs inside your existing Klaviyo account. Today that's Klaviyo, where scores sync as native profile properties so your segments, flows and A/B tests work exactly as they do today, and your templates and data stay where they are. Integrations with Bloomreach, Braze and other ESPs are in development.

Klaviyo can only manage relationships with the shoppers it recognizes. Tie extends that recognition. We reconnect shoppers who return on a new device or session so they don't land as a brand-new profile, identify visitors who aren't on your list yet, and enrich every profile with demographic and persona attributes plus a continuously refreshed propensity score. Those profiles power abandoned browse, post-visit nurture, and re-engagement flows — and Klaviyo stays the system of record for subscription status and messaging eligibility. Tie never creates or changes marketing consent. What changes is how much of your traffic Klaviyo can see, and how well it understands each person in it.

Shopify brands can connect Tie in minutes—no engineering required. Once live, Tie recognizes visitors your Shopify setup can't, such as those visiting from new devices, browsers, or email aliases, including anonymous visitors who are actually existing customers even if they never logged in or lacked active Shopify cookies. Tie then enriches those shoppers with demographic and other key data, turning anonymous traffic into actionable profiles you can re-engage through ESP flows or Meta and Google ad audiences. It also leverages Shopify order data to support custom attribution.

Tie is built with a privacy-by-design, consent-first approach and operates strictly as a data processor—meaning it only uses data based on client instructions and never sells or shares it across clients. Tie's network is built on public, compliant and first-party data, every enriched visitor opts in on your own site, and opt-outs are removed automatically. Tie is compliant with CCPA/CPRA and CAN-SPAM (including support for access/deletion requests and double opt-in), while avoiding GDPR and HIPAA exposure by design. Tie is SOC 2 Type I + Type II certified with strong controls around data security, access, and incident response.

Tie runs on double opt-in. Tie integrates with the consent management platform already on your site to capture on-site consent, and every profile in Tie's network has also opted in upstream. If either consent is missing, tracking is blocked at the code level. On the security side, data is encrypted in transit and at rest, with MFA, role-based access controls, VPN-restricted access and continuous monitoring in place. Tie also runs regular vulnerability scans and annual third-party penetration tests, and remediates any critical issue quickly.

Our clients always own the data as the Data Controller, while Tie acts strictly as a Data Processor. Tie processes data only based on client instructions and never sells, shares, or monetizes it. Each client's data is fully siloed—there's no cross-client access or pooling, both contractually and technically.

Tie uses a flexible credit-based model. Credits are the single currency across Tie, pooled across every product you switch on—revealing website visitors with Tie ID, scoring profiles with Tie Predict, or placing emails in the Primary inbox with Tie Priority—giving brands maximum flexibility to allocate spend where it drives the most value. Credits are granted upfront and roll over inside your 12-month term. Plans start at $12K a year.

Usage-based. You pay for what you actually use, metered in credits rather than by traffic tier or list size:

• Tie ID — 1 credit per unique ID, per month
• Tie Predict — 0.25 credits per active list profile, per month
• Tie Priority — 0.033 credits per email sent (roughly 30 sends per credit)
• Raw data — free

Brands with higher traffic and list sizes typically see higher credit usage, as they have more shoppers to identify and send a higher volume of messages. And because you can filter on demographics, behavior, and data recency, you decide which shoppers are worth identifying in the first place — you're not paying to resolve traffic you'd never market to anyway.

All Tie contracts are annual. You can pay monthly, or make one annual payment for a 25% discount. Twelve months of credits are available upfront for use across Tie's products, and unused monthly credits roll over to the next month.

Four options. Upgrade to a higher tier, which starts a new 12-month term at the new price and applies a discount to your remaining balance. Renew your current tier early at the same rate. Stop there, with the remaining payments on your term still due. Or keep going pay-as-you-go at your plan's overage rate — your Client Success Manager will confirm it with you before anything is charged.

All Tie customers must pay by ACH auto-debit, which is set up during onboarding.