Inbox Placement & Sender Reputation
If you send an email and no one sees it, can it still sell?
Gmail routes up to 90% of DTC and ecommerce emails to Promotions, but only 20% of shoppers look there daily. Creative isn't the problem. Visibility is.
Priority gets your Klaviyo promos into the Primary inbox instead of Promotions or Spam — and proves the revenue that move creates. Safe inbox treatment, gradual rollout, measured lift.
Inbox placement
The revenue lift Priority creates, proven against the always-on holdout.
Kyle’s readMore revenue per send
Emails to the Primary inbox generate 2–8x more revenue on average
Actions, not reports
Respond immediately to algorithm changes, keeping placement high
Protect domain reputation
Catch dips as they happen and start warming automatically
Validate uplift
Verify incrementality with holdout tests in every campaign send
Same email. Different tab. Very different results.
Gmail reroutes up to 90% of DTC email into Promotions, but only 20% of shoppers look there daily. Flip Priority on to see the difference.
Your delivery report says everything is fine.
Delivery rate measures whether the email reached the inbox. It doesn't tell you which tab it landed in, and that makes all the difference.
What you're seeing
What's actually happening
How Tie changes it
Open rates fell, but creative didn't change
Email placement moved from Primary to Promotions
Behind-the-scenes template optimization places emails back in Primary
One campaign performed, the next one didn't
Gmail changed its placement algorithm and you were the victim
Continuous testing recognizes changes and adjusts automatically
Domain reputation drops suddenly
Emails are being sent to low-intent shoppers who aren't engaging or are reporting spam
Sends to high-intent shoppers scored by AI models to optimize for engagement
Domain reputation is struggling to recover
Inbox providers penalize mistakes faster than they reward fixes
Automatically ramp warmup and tighten audience eligibility in tandem to stop dips before they happen
Your audience can help or hurt placement.
Gmail reads how early recipients react to a campaign. When the first wave of shoppers are high intent, every other email lands in Primary.
Set up in an afternoon. Results in two sends.
See where you're landing today and what sort of lift you could see from better placement.
Find out where emails are actually landing
An audit of your inbox placement, to see if you're in Primary, Promotions, or Spam.
Fix what decides placement
Tie runs a series of tests in one campaign to see what changes will maximize Primary placement.
Prove the results
Ramp the winning changes across a second campaign, compared to an A/B test holdout.
Everything Tie does.
Tie's product suite is designed to help you recognize who's interested in your brand, engage with high-intent shoppers, and make sure your messages to those shoppers are seen.
Tie ID
Recognize new and returning shoppers, building complete profiles to power better messages, ads, and onsite experiences.
Tie Predict
Score your entire list with daily likelihoods to open, click and purchase, generating more revenue with fewer messages.
Tie Priority
Land emails in the Primary inbox where shoppers will see them, and automatically warm sending domains if reputation slips.
“Seeing declining open rates and knowing that our main source of email was in Gmail, Tie Priority was a perfect fit for us.”
Cory Uehlein
Vice President of Marketing
+30%
Increase in campaign revenue
+65%
Higher open rate
20x
Return on investment
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Easy-to-measure results.
Lift, measured
opens · clicks · revenue
Compare campaigns before and after Priority, or run an A/B split like Buffy did.
Read the Buffy story →Link directly to Klaviyo
primary % · promotions %
Validate the performance of every campaign with direct links to Klaviyo.
Tie on the Klaviyo marketplace →Reputation watch
domain health
Catch a dip before it becomes a Postmaster problem, like Twillory did.
Read the Twillory story →The questions marketers ask
Straight answers on what Priority changes, what it leaves alone and how fast it works.
All questions →How does Priority help deliverability?
Priority uses a combination of seed sends and Predict score sends to warm your domain and improve deliverability. Twillory recovered a tanked Postmaster score in weeks.
Does it change my creative or flows?
No. Priority works on the sender signals Gmail weighs, not on your content. Creative, templates and flow logic stay exactly as you built them.
How long until I see results?
Most brands hit Primary-tab placement within 24 hours. Domain warming can take a few days to a few weeks, depending on your domain's health.
Is Priority part of the Tie platform?
Yes. Priority is included in every Launch, Scale and Enterprise plan, and draws on the same pooled credits as Tie ID and Tie Predict.
See what Tie finds on your site.
A 20-minute walkthrough on your own traffic — positive ROI within 30 days.
Identity, intent and inbox placement for ecommerce brands, inside the tools you already run.
Klaviyo Preferred Tech Partner