Twillory's Inbox Miracle: How We Rescued Their Email Deliverability
“After Google’s updates, our Postmaster score tanked, and emails stopped landing in the inbox. Thanks to Tie’s deliverability suite, we were back on track in just weeks. They made a huge impact, fast.”
About the brand
In 2014, a group of friends from Europe and South America with a background in garment making launched Twillory, aiming to reinvent performance menswear through fabric innovation.
Declining Postmaster Scores and Email Deliverability
Heading into the holiday season, Twillory faced major email deliverability issues. Their Google Postmaster score dropped from High to Medium, causing emails to land in Spam or Promotions tabs and completely miss the inbox. With all messages going to Promotions and engagement metrics flatlining, open and click rates dropped significantly, putting holiday revenue targets at serious risk.
Smart Recovery Strategy Drives Results
Tie stepped in with a strategic three-step plan to fix deliverability fast. First, they filtered for high-intent prospects to focus email and ad efforts on engaged audiences. Then, they used AI-powered subdomains to warm up reputation and improve inbox placement. Finally, they protected Twillory’s main domain by rotating in expendable side domains to test new audiences safely.
“Back on track in just weeks”
300K Users Added and 100% Inbox Placement Restored
The transformation was immediate. Twillory’s Google Postmaster score returned to High, and emails achieved 100% inbox placement. Open and click rates surged, adding over 300,000 new and reactivated users in Klaviyo and driving a major increase in revenue.
If you’re losing email engagement and inbox delivery, join brands like Twillory who restored full email reach, grew their audience, and boosted revenue with smart deliverability strategies.
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