How G.O.A.T Foods Unlocked Incremental Revenue with Identity Resolution

‍Attribution gaps, questionable data, and missed revenue opportunities

Before switching to Tie, G.O.A.T Foods was using Retention.com for identity resolution, but it wasn’t delivering the transparency or performance they needed. Jonathan described the analytics as “totally off,” citing serious attribution issues where the platform was taking credit for orders it hadn’t influenced.

“They were claiming credit for conversions they didn’t drive.”

The team discovered the discrepancies by manually cross-checking attributed orders in Klaviyo and realizing the data didn’t hold up. This misattribution not only created confusion in reporting but also misled the team about which efforts were driving results.

“I just pulled the file and dug into the orders. They shouldn’t have been attributed to them.”

Beyond the technical issues, Jonathan felt the Retention.com team lacked transparency and accountability—something he wasn’t willing to compromise on, especially in a space that already walks a fine line when it comes to consumer privacy.

“It’s a tricky business. If you’re going to do it, you need partners who are honest and fair.”

G.O.A.T Foods was investing heavily in top-of-funnel advertising, including national TV spots across ESPN, CNN, and Fox News. But without a reliable identity resolution tool, the brand couldn’t make the most of the increased traffic generated from the campaigns. That made it difficult to justify continued investment in brand awareness campaigns.

“People come to the site from TV, but most don’t convert immediately. If you can’t identify who they are, you’re losing them.”

The brand also lacked a scalable, trustworthy system to identify anonymous site visitors and attribute eventual conversions. They needed a partner that could plug into their existing stack quickly and deliver meaningful, measurable results, without false promises or murky attribution.

Faced with rising ad costs, weak attribution, and missed revenue from unidentified visitors, Packer decided it was time to switch providers.

‍

Fixing attribution and fueling smarter growth with Tie

After encountering major issues with inaccurate attribution and low confidence in lead quality, G.O.A.T Foods knew they needed a more reliable identity resolution solution—one that could integrate easily, offer clearer analytics, and actually drive incremental revenue.

That’s when Jonathan Packer decided to switch from Retention.com to Tie.

“I spoke with the Tie team after an investor intro, loved the team, loved the roadmap, and made the switch.”

Unlike other tools that made exaggerated claims and underperformed, Tie impressed Packer with its honest approach and transparency, especially around attribution, a major point of frustration with their previous vendor.

“They (Retention.com) were taking credit for stuff they didn’t drive. Tie was just more accurate and more honest.”

For example, Tie doesn’t attribute orders to their platform that came from shoppers who didn’t receive a campaign based on the web event or new identification information from Tie. If a shopper buys but the brand didn’t reach out to the shopper based on the data provided by Tie, it’s assumed the order would have been placed anyway, even if Tie revealed that the shopper first. 

This approach is rare in the industry. Most tools take credit for every purchase that comes after an identification event, even if that event isn’t used to drive the purchase.

Another bonus? Implementation was fast and frictionless. The brand’s backend was fully integrated with Tie in under 40 minutes, with no technical delays or back-and-forth required.

“It was seamless. Took less than an hour to set up.”

Once set up, Tie became a powerful engine to turn anonymous traffic into trackable, revenue-driving customers. What truly stood out was not the volume but the quality of those leads.

“It doesn’t matter if you get 10 or 1,000 new emails. What matters is the revenue you generate from them. That’s what Tie delivered.”

Tie’s ability to reveal a higher percentage of traffic also gave the G.O.A.T Foods team more confidence to go bigger on their top-of-funnel investments, like their national TV campaigns, by making it possible to identify and re-engage site visitors who previously would’ve slipped through the cracks.

“We run a lot of TV, and most people don’t convert right away. With Tie, we can actually capture and monetize that traffic.”

With better identification rates, stronger analytics, and high-quality identity data, G.O.A.T Foods finally had a partner they could trust and a system they could scale.

“It’s true incremental revenue. You add it to your tech stack, and you make more money. That’s it.”

‍

Transparent attribution and true incremental revenue gains

Since implementing Tie, G.O.A.T Foods has seen measurable improvements in their attribution accuracy, lead quality, and incremental revenue, without the noise and inflated claims they saw with their previous solution.

The impact was instant and obvious:

• Integration set up in under 40 minutes.
• Immediate shift from inaccurate to transparent attribution.
• Higher-quality leads driving actual revenue gains.
• Increased confidence in upper-funnel efforts like national TV ads/

“It’s incremental revenue—real money we wouldn’t have made otherwise.”

The most significant improvement came in attribution. After dealing with misattribution and inflated metrics from Retention.com, Tie’s honest and refined reporting gave G.O.A.T Foods a foundation they could trust and build on.

“Tie isn’t taking credit for things they didn’t drive. That alone makes them 10x better.”

As a result, the G.O.A.T Foods team grew more confident in launching and scaling campaigns that previously felt too risky, especially TV. With Tie, they could finally grow long-term payoffs from high-visibility channels and make data-backed investment decisions.

“We’re more comfortable spending on top-of-funnel now, because we know we can recapture that traffic.”

What mattered most wasn’t the number of email addresses captured, but the quality of those identities and their impact on revenue.

“Everyone obsesses over lead volume. I care about incrementality—Tie helped us grow actual revenue, not just a list.”

The team also appreciated Tie’s ongoing updates and transparency, including proactive changes to their attribution model to prevent over-crediting—a rare move in an industry often reluctant to admit fault.

“Who else is going to release an update that takes credit away from themselves? That’s the kind of partner you want.”

With Tie now embedded into their tech stack, G.O.A.T Foods has a performance-driven system that turns anonymous traffic into trackable, monetizable customers—sustainably and honestly.

“It’s table stakes at this point. If you’re running a DTC brand and not using Tie, you’re leaving money on the table.”

‍

‍

“Tie delivers true incremental revenue—plain and simple. We switched from Retention.com and immediately saw a difference in lead quality, attribution transparency, and overall performance. It’s now a core part of our tech stack.”

Ready to turn anonymous traffic into real revenue?

G.O.A.T Foods replaced murky attribution and underperforming ID tools with Tie and saw immediate gains in transparency, lead quality, and incremental revenue.

Want to stop losing site visitors and start capturing real revenue?

Join brands like G.O.A.T Foods to unlock measurable revenue growth today!