How Caraway maximized BFCM results

Caraway creates non-toxic, beautifully designed kitchenware that makes cooking safer and easier. Born from a personal health scare, the brand is committed to better living through thoughtful design.

60%+

Onsite ID Rate

5.0x+

ROI

$100K+

Incremental Revenue

Caraway faced common challenges

Ineffective solutions from Tie competitors trying to fill the identity gap.
Needed to make BFCM 2023 the best it could be to compare well to 2022.
Limited budget and timeline to set up a new growth channel (less than 1 month).

A Smart, Supported Trial for Caraway

Tie made a trial easy for them to test from a budget perspective.
Provided white-glove service for onboarding, ensuring no added lift on their team during their busiest time of the year.
Helped them achieve a six-digit incremental revenue lift over a short period.
Set up control group testing to ensure the Caraway team could see the incrementality of our audiences.

Sustained Growth Through Audience Identification

Identified 60% of their anonymous traffic
Grew their list by 42% in the first 6 months
Generated $100K+ in incremental revenue every month
Extended into a longer-term partnership, continually driving incremental revenue with our audiences.

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"Tie worked expeditiously to get us live before BFCM and help us capitalize on our peak season. Since then, they’ve continued to deliver impressive month-over-month results with improvements to their identification rates and revenue results. Excited to see what’s to come from the Tie team."