How Caraway maximized BFCM results
Caraway creates non-toxic, beautifully designed kitchenware that makes cooking safer and easier. Born from a personal health scare, the brand is committed to better living through thoughtful design.
60%+
Onsite ID Rate
5.0x+
ROI
$100K+
Incremental Revenue
"Tie worked expeditiously to get us live before BFCM and help us capitalize on our peak season. Since then, they’ve continued to deliver impressive month-over-month results with improvements to their identification rates and revenue results. Excited to see what’s to come from the Revenue Roll team."
Connor Dault
VP Growth & Digital Product, Caraway
About the brand
Caraway creates non-toxic, beautifully designed kitchenware that makes cooking safer and easier. Born from a personal health scare, the brand is committed to better living through thoughtful design.
Before tie
Caraway faced common challenges
- Ineffective solutions from Tie competitors trying to fill the identity gap.
- Needed to make BFCM 2023 the best it could be to compare well to 2022.
- Limited budget and timeline to set up a new growth channel (less than 1 month).
What we did
A Smart, Supported Trial for Caraway
- Tie made a trial easy for them to test from a budget perspective.
- Provided white-glove service for onboarding, ensuring no added lift on their team during their busiest time of the year.
- Helped them achieve a six-digit incremental revenue lift over a short period.
- Set up control group testing to ensure the Caraway team could see the incrementality of our audiences.
after tie
Sustained Growth Through Audience Identification
- Identified 60% of their anonymous traffic
- Grew their list by 42% in the first 6 months
- Generated $100K+ in incremental revenue every month
- Extended into a longer-term partnership, continually driving incremental revenue with our audiences.
Join brands turning anonymous visitors into customers by sustaining growth through audience identification.
Onsite ID Rate
60%+
ROI
5.0x+
Incremental Revenue
$100K+
platform partner
esp partner
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