How Cozy Earth Turned Invisible Traffic into Revenue and Unlocked 15x ROI

Revenue left on the table from unidentifiable traffic

Despite Cozy Earth’s strong growth and brand recognition, a large portion of site traffic couldn’t be reached because only people who had recently filled out a form were eligible for email flows. This meant that visitors who browsed products or abandoned carts without opting in went completely untracked.

“The main challenge was leaving revenue on the table because we weren’t sending emails to anyone who wasn’t already on our list.”

Failed attempts with other tools

The team had explored other identity and retention tools in the past, but limitations in integration capabilities made them impossible to use. In particular, syncing identity data into our ESP setup was challenging, so we weren’t able to fully activate the strategy.”. Without a reliable solution, Cozy Earth couldn’t scale its remarketing strategy.

“We had looked into other providers before, but the integration wasn’t seamless. Tie was the first tool that actually worked with our setup.”

Concerns about email deliverability

Even with a clear revenue opportunity, the retention team hesitated. Weston Clark, Head of Customer Retention, worried that layering in a new tool might hurt domain reputation or trigger deliverability issues across campaigns. 

For a brand dependent on consistent inboxing, any negative impact on engagement could outweigh the upside.

“I was always a little bit concerned with a tool like this on our email deliverability. We couldn’t risk revenue gains at the cost of long-term inbox placement.”

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Seamless integration with Attentive

Tie integrated directly into Cozy Earth’s Attentive setup in less than two weeks. Unlike other tools that had failed at this step, Tie ran quietly in the background without requiring extra work from the retention team.

“The Attentive integration was seamless. We signed up, gave access, and the Tie team set everything up for us. Within weeks, revenue started to climb.”

Identifying high-intent traffic

With Tie in place, Cozy Earth matched 20% to 45% of monthly site traffic, turning previously anonymous visitors into contactable profiles enriched with personally identifiable information (PII). This gave the team a way to email and retarget shoppers who were already showing purchase intent but weren’t part of the list before.

“Tie unlocked revenue we didn’t even know existed. Every dollar generated through these flows is truly incremental.”

Activating incremental flows

Once identified, shoppers were routed into three core flows: Page View, View Item, and Add to Cart. Each targeted different stages of intent and drove incremental revenue that Cozy Earth couldn’t capture before:

• Page View: The highest-volume flow, driving the largest share of incremental revenue.
• View Item: Nudged visitors back to products they explored but didn’t purchase.
• Add to Cart: Re-engaged shoppers who dropped off before checkout.

Protecting deliverability while scaling volume

Even as email volume increased, Cozy Earth’s domain reputation and inbox placement remained stable. Tie’s built-in deliverability protections reassured the team that they could scale flows without harming long-term performance.

“We were worried about email deliverability, but there’s been no downside. Our domain authority has stayed healthy while revenue keeps growing.”

15x ROI from incremental revenue

Within months of launching Tie, Cozy Earth achieved a 15x return on investment, with every dollar tied directly to incremental revenue that wouldn’t have existed otherwise. The page view flow alone became one of the brand’s top performers, delivering the most volume and revenue impact.

“All three flows are driving incremental revenue. The page view flow is the strongest because of sheer volume, but every dollar is revenue we couldn’t have captured before.”

Expanded reach into untapped traffic

By matching 20-45% of site visitors each month, Tie gave Cozy Earth a larger, richer audience to engage. Visitors who previously disappeared without subscribing were now enrolled into existing email flows and campaigns, helping the brand scale its email program beyond its existing list.

Strong deliverability and domain health

Despite the increase in email volume, Cozy Earth’s deliverability score and domain authority remained healthy. Concerns that a new tool might hurt inbox placement proved unfounded, as engagement rates stayed strong across flows.

“Tie has helped us hit our revenue projections while maintaining a healthy domain authority. That balance was critical for us.”

Cozy Earth unlocked a 15x ROI and reached 20–45% of monthly visitors that were previously invisible, all while keeping deliverability strong.

Ready to uncover hidden revenue without hurting your email health?

Join brands like Cozy Earth that are using Tie to:

• Identify and engage high-intent shoppers already visiting your site.
• Route them into revenue-driving flows like Page View, View Item, and Add to Cart.
• Protect your domain authority while scaling email performance.

Want to see how Tie can help your team capture incremental revenue you didn’t know existed?

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