Tie Surpasses Competitors
Jordan Craig is an elite streetwear brand founded in 1989 on Jamaica Ave in New York City, devoted to crafting premium clothing that helps you look phenomenal on your journey to greatness.
46%
Onsite ID Rate
5.0x+
ROI
$70k+
Incremental Revenue
"Tie provided 2-5x+ the number of email addresses above two prominent competitors in the space during a head-to-head trial. They surpassed expectations and made us money in a sophisticated A/B test situation, hence our continued partnership."
Rob Varon
Director of Marketing
About the brand
Jordan Craig is an elite streetwear brand founded in 1989 on Jamaica Ave in New York City, devoted to crafting premium clothing that helps you look phenomenal on your journey to greatness.
Before tie
Jordan Craig faced several challenges:
- Flat email revenue year over year, needing to improve their email program.
- Dissatisfaction with their current identity resolution vendor's performance.
- A list size of over 1 million subscribers that they wanted to reactivate and re-engage.
What we did
Tie executed a head-to-head-to-head trial, competing against two other identity resolution vendors:
- Identified a significant number of both existing subscribers and net new visitors shopping anonymously on the site and retargeted them via Klaviyo, scaling conversions.
- Compared to the other vendors, Revenue Roll achieved 2 to 5 times higher onsite identification rates.
after tie
50% Site Capture Drives Record Email Revenue in Q2
Jordan Craig captured 50% of site traffic and reactivated over 1M subscribers, driving record Q2 email revenue. Join brands turning anonymous visitors into customers.
Onsite ID Rate
46%
ROI
5.0x+
Incremental Revenue
$70k+
platform partner
esp partner
agency partners
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