Jordan Craig - Tie Surpasses Competitors

Jordan Craig is an elite streetwear brand founded in 1989 on Jamaica Ave in New York City, devoted to crafting premium clothing that helps you look phenomenal on your journey to greatness.

46%

Onsite ID Rate

5.0x+

ROI

$70k+

Incremental Revenue

Jordan Craig faced several challenges:

Flat email revenue year over year, needing to improve their email program.
Dissatisfaction with their current identity resolution vendor's performance.
A list size of over 1 million subscribers that they wanted to reactivate and re-engage.

Tie executed a head-to-head-to-head trial, competing against two other identity resolution vendors:

Identified a significant number of both existing subscribers and net new visitors shopping anonymously on the site and retargeted them via Klaviyo, scaling conversions.
Compared to the other vendors, Tie achieved 2 to 5 times higher onsite identification rates.

50% Site Capture Drives Record Email Revenue in Q2

Captured nearly 50% of site traffic by re-engaging existing email subscribers and identifying previously anonymous visitors

Converted both returning and new visitors via email

Boosted email revenue in Q2 2024, surpassing performance goals

Maintained confidence in their identity resolution vendor (Tie), maximizing efforts to reactivate their list and acquire new leads

Jordan Craig captured 50% of site traffic and reactivated over 1M subscribers, driving record Q2 email revenue. Join brands turning anonymous visitors into customers.

Get Started Today!

"Tie provided 2-5x+ the number of email addresses above two prominent competitors in the space during a head-to-head trial. They surpassed expectations and made us money in a sophisticated A/B test situation, hence our continued partnership."