How Hollow Grew Their List 50% in 2 Months
.png)
"By helping us deploy capital early in 2024, Tie is helping us achieve EOY growth targets. With their ad financing and identity resolution product, they’ve become an integral part of our growth strategy and we see them as a critical partner across our portfolio of brands."
About the brand
Hollow Socks are high-performance alpaca socks made in Appleton, Wisconsin. They offer moisture-wicking, temperature control, and odor resistance, prioritizing durability and comfort for everyday and outdoor use.
Working Capital Constraints and Deliverability Issues
Hollow Socks, backed by the founder of best-in-class digital growth agency Homestead Studio, faced a series of challenges threatening their momentum. Working capital constraints were limiting growth plans for 2023 and 2024, while maintaining their 300% YoY trajectory required immediate action. On top of that, their previous identity resolution vendor was damaging email deliverability, making it harder to reach potential customers. To move forward, Hollow needed both smarter solutions and access to flexible capital.
Credit and Identity Solutions Drive Growth
Tie provided a $500K credit card to support ad spend and free up working capital. They also implemented their identity resolution product to replace the competitor’s tool, ensuring deliverability was not compromised. This solution helped identify and retarget new traffic, while the credit line enabled increased ad investment on Meta and Google, driving growth.
300% YoY Growth with Flexible Funding
With Tie's support, Hollow Socks sustained a 300% year-over-year growth by securing flexible funding that enabled rapid scaling. Their identity resolution capabilities identified 70% of site traffic monthly, fueling five-figure incremental revenue through targeted retargeting and achieving 50% list growth within the first two months. This successful partnership expanded across Easy Street Brands, extending Revenue Roll’s impact to other portfolio companies like Nose Gym and Mars Men.
Hollow Socks maintained growth and expanded their audience through flexible funding and identity solutions while boosting revenue and scaling quickly. Join brands unlocking growth by turning anonymous visitors into customers.
.svg)
.svg)
.svg)
