How TUSHY Improved Email & SMS Efficiency with Identity-Based Remarketing

Scaling list growth without increasing manual overhead

Before switching to Tie, TUSHY was using another identity resolution solution to identify anonymous site visitors and grow owned channels. While the platform worked, managing it became increasingly time-consuming as the program scaled.

“I didn’t want another tool that required constant hands-on work. I wanted something that scaled without adding operational drag.”

At the same time, list growth and remarketing efficiency were critical. Email and SMS were already meaningful revenue drivers, and the team wanted to unlock more value from existing traffic without increasing send volume or costs.

Attribution confidence and support gaps

Another challenge was attribution accuracy. While their previous solution offered a robust dashboard, its attribution window felt inflated, making it harder to confidently assess true incremental impact.

“I wanted attribution that felt reasonable and transparent, not numbers I had to second-guess.”

Access to support was also a factor. As the program grew, TUSHY needed a partner who could proactively review performance and offer strategic guidance, not just reactive support.

Switching to Tie for scalable, low-lift identity resolution

TUSHY began working with Tie in the spring of 2025, migrating away from their previous solution with a setup designed to minimize disruption. Tie’s team replicated existing flows and handled configuration quickly, allowing the program to go live in a matter of days.

“The setup was basically hands-off. There was no dip in revenue. We started seeing results right away.”

Tie operated quietly in the background, identifying high-intent visitors and feeding enriched audiences directly into TUSHY’s existing email, SMS, and paid media workflows.

Smarter segmentation for email and SMS efficiency

One of the biggest shifts was how Tie’s engaged and unengaged segments were used inside Klaviyo. Rather than sending broadly, TUSHY refined its core sending audiences to focus on shoppers most likely to convert.

“We’re sending to fewer people now, but they’re more engaged, and that’s exactly what we wanted.”

This approach supported a broader goal: increase revenue while reducing send volume, improving efficiency, and lowering costs associated with large email lists.

Identity-driven audiences across paid media

In addition to owned channels, Tie-identified audiences were synced to Meta and Google, enabling tighter remarketing and audience refinement across paid campaigns.

While paid performance reporting was handled by a separate team, these audiences became part of TUSHY’s broader performance marketing strategy.

Improved revenue efficiency across email and SMS

Over the evaluation period, TUSHY generated nearly $110K in incremental revenue through Tie, on a spend of just over $17K, resulting in more than 6x ROI.

ROAS across remarketing campaigns improved significantly, increasing from roughly 2x prior to the switch to 4x with Tie in place.

List growth without increased send volume

Tie helped grow TUSHY’s email list by over 20%, while enabling a strategy that emphasized sending to fewer, more engaged subscribers to protect deliverability.

This approach supported both performance and cost efficiency, reducing unnecessary sends while maintaining strong revenue contribution from email and SMS.

Stronger attribution confidence and ongoing support

Beyond performance, Tie gave the team more confidence in their attribution.

“I trust the attribution because it’s transparent, and because we aligned on what ‘reasonable’ actually looks like.”

Proactive account support and regular performance reviews helped ensure the program continued to evolve alongside TUSHY’s broader retention and growth goals.

Unlock revenue from visitors you’re already driving

Tie helps ecommerce brands identify high-intent visitors, grow owned channels, and improve remarketing efficiency, without adding operational complexity.

For teams focused on scaling email and SMS revenue with confidence, Tie delivers measurable impact with transparency and control.

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