How Twillory Used Identity Matching to Drive 5X ROI
“Tie has driven increased email retargeting effectiveness. Their identity graph captures emails for visitors we previously couldn't identify, making it seamless for us to target them. More emails = more revenue.”
About the brand
Twillory was founded in 2014 by immigrant friends from Europe and South America with garment expertise, committed to redefining performance menswear through innovative, comfortable fabrics.
Cart Visitors Went Unnoticed
Twillory had thousands of abandoned cart visitors who left without providing contact information and bounced from the site. Without this contact info, these high-intent customers couldn’t be added to email retargeting funnels, making it impossible to reach out and bring them back to complete their purchases.
Recovering Abandoned Carts with Data
We identified the names, emails, and addresses of users who had previously abandoned their carts by combining first-party data graph modeling with the client’s own data and layering opted-in third-party data on top. This enriched data was sent to Klaviyo in real time, enabling us to retarget these potential customers with second-chance offers and increase conversions.
“Increased email retargeting effectiveness”
83% Cart Recovery Drives $25K Revenue
Twillory matched 83% of users who abandoned their carts and integrated these contacts into their top-performing email flows to maximize sales. Within just 30 days of targeting these newly identified users, Twillory generated $25,000 in revenue, achieving an impressive ROI of over 5 times.
If you’re struggling to recover abandoned carts and reach anonymous visitors, join innovative brands using advanced identity matching to turn missed opportunities into real revenue.
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