How Beekman 1802 Recovered $22K in Abandoned Cart Revenue in 4 Months

For many eCommerce brands, recovering abandoned carts, especially from anonymous visitors, is hard. Data gaps and incomplete customer profiles lead to missed re-engagement opportunities, inconsistent messaging, and lost revenue. 

Beekman 1802 successfully solved this challenge, transforming their abandoned cart email flows into a targeted, revenue-generating channel.

The skincare brand used Tie's powerful identity resolution platform to accurately identify and match customer profiles on Klaviyo. With consolidated customer data within their email marketing platform, the brand was able to set up abandoned cart emails that were sent to customers they would have otherwise never reached.

Setting up abandoned cart emails with better data and personalized messaging delivered huge results:

• 32K abandoned cart shoppers identified, tracked, and profiled
• $22K+ from abandoned cart emails over 4 months

Besides effective abandoned cart recovery, the brand was also able to re-capture returning shoppers and anonymous visitors, accurately trigger browse abandonment flows with the right messaging, and unlock new customer segments to uncover new revenue opportunities. Using Tie, the brand was able to:

• Generate $520K+ in net revenue from existing Klaviyo profiles
• Capture 4,754 new orders placed by existing Klaviyo profiles 
• Re-identify 88K+ returning visitors
• Activate 80K+ engaged users in Klaviyo

"Tie came in at exactly the right time. We knew returning customers were slipping through the cracks, but we didn’t have the bandwidth to fix it. With Tie, we seamlessly reactivated over 108,000 shoppers, generating over $520,000 in revenue—all without disrupting our deliverability or existing flows. It felt like having an extension of our team focused entirely on capturing revenue we would have otherwise lost.”

Cortney Techakanokboon, Digital Marketing Manager

About the brand

Beekman 1802 is a skincare brand rooted in science and kindness, offering goat milk-based products for sensitive skin. With a dedicated community, the brand redefines skincare by combining effective ingredients with a commitment to sustainability.

Challenges: Lost revenue opportunities from unidentifiable abandoned cart shoppers

Despite Beekman 1802’s strong brand loyalty and high website visits, the brand had major gaps with their data that trickled into their re-engagement and retention strategy: 

Untracked cart abandoners: More than 32K shoppers started a cart, but due to tracking limitations and the anonymity of shoppers, Klaviyo wasn’t able to capture the activity. 

Ineffective existing cart abandonment flows: Despite having cart abandonment emails in place, tracking limitations meant that Beekman 1802 was not able to target thousands of high-intent customers to complete their purchase. 

Fragmented customer journeys: Customers returning from a new device or email weren’t matched to their previous engagement history, leading to poor customer experiences.

Besides their ineffective customer data affecting their abandoned cart recovery, it also affected other customer segments:

Unidentified returning customers: Klaviyo failed to identify thousands of returning shoppers, causing the brand to lose valuable touchpoints with engaged customers who had already expressed purchase intent. Without proper tracking, the brand was missing out on critical re-engagement opportunities and potential revenue.

"We noticed that our repeat purchase rate was declining, and we needed a way to identify and re-engage shoppers who already knew our brand but weren’t getting the right messaging."

Unrecognized returning shoppers: Due to tracking limitations, many returning visitors weren’t properly identified. This meant that:

• High-intent customers who abandoned their carts weren’t receiving follow-up emails.
• Returning shoppers were mistakenly treated as new visitors, receiving irrelevant messaging instead of personalized offers.

Inconsistent messaging: Even customer service flagged issues where known buyers were receiving win-back emails despite having recently made a purchase.

"We’d see customers who had purchased before were getting treated like brand-new visitors, and that inconsistency hurt our ability to bring them back."

The marketing team at Beekman 1802 had limited time and resources to correct these gaps manually. Identifying and segmenting reactivated users across multiple touchpoints would require constant monitoring and manual intervention, making it expensive and unsustainable as the brand grew.

"We needed an automated solution that would help us recognize and remarket to returning customers—without adding extra work for our team."

With declining repeat purchases and missed revenue from unidentified visitors, Beekman 1802 needed a seamless way to capture lost customers and optimize their remarketing flows.

Solution: Holistic customer data to effectively identify and recapture abandoned cart shoppers

Tie’s identity resolution platform helped the brand identify anonymous shoppers and create a unified customer profile. Now, each Klaviyo profile had enough web activity data to more effectively help the brand send personalized messages based on past purchase behavior and the products they viewed.

The brand tapped into this data to set up abandoned cart flows. 

Returning customers and shoppers who added products to their cart but didn’t complete checkout now reliably received personalized follow-ups, increasing conversion rates. Suddenly, as many as 18% more Klaviyo profiles qualified for abandonment cart and browse abandonment email flows that otherwise would have been missed. 

"Before Tie, we had no way of knowing if an existing customer was back on our site. Now, we can recognize them and re-engage them immediately."

Besides abandoned shoppers, here are 4 other customer segments (anonymous visitors, returning customers, high-intent browsers, and a new high-engaged segment) that Beekman 1802 was able to identify and re-engage:

Automate returning visitor identification: 108,647 existing profiles that previously had missing web engagement tracing were re-engaged after visiting the website.

"We didn’t need to generate new leads—we already had customers returning to our site. We just needed a way to recognize and remarket to them. Tie made that possible."

Re-identify 88K+ returning shoppers: Instead of treating returning customers as new, Tie made sure they were correctly segmented and sent the right message at the right time.

Re-engage browsers: Set up personalized messages based on past purchase behavior, engaging site visitors who browsed specific products and encouraging them to return and purchase.

New, high-intent email segment: With Tie, the brand gained access to a dynamic list of reactivated shoppers who had opened an email within the last 90 days. By incorporating this segment into their broader email strategy, Beekman was able to:

• Boost open and click-through rates in key marketing campaigns.
• Drive higher engagement and revenue from previously inactive contacts.
• Increase personalization by making sure messages matched each shopper’s actual journey.

Here’s a technical breakdown of how Beekman 1802 set this up:

Integrating identification tools with Klaviyo: Tie seamlessly integrated with Klaviyo to provide complete customer data, accurately target different customer segments, and personalize messaging.

Powering existing email flows with better data: Beekman improved their existing abandoned cart and browse abandonment flows using Tie’s accurately consolidated customer data.

Prioritized email deliverability: Since Tie’s approach ensured strong email health, the brand was able to maintain a deliverability score of 80, even with the increase in email volume.

"We were hesitant to make any changes that could affect our deliverability, but Tie ran quietly in the background, improving our targeting without disrupting anything."

Results: 32K+ shoppers identified and $22K+ revenue generated from abandoned carts

Beekman 1802’s abandoned cart flows were significantly improved by leveraging identity resolution. With better customer data, powered by Tie, the brand was able to:

• 34,477 abandoned cart shoppers tracked and profiled within Klaviyo.
• $22,760 in revenue generated over 4 months from abandoned cart emails sent to shoppers who were otherwise missed.

From their data consolidating efforts with Tie, the brand was able to successfully generate 4,754 orders worth $520K+ in revenue from untracked returning visitors that were previously missed by Klaviyo.

"We were missing out on real revenue, and Tie helped us close that gap. The fact that we generated over $500K from shoppers we weren’t even tracking before is huge."

What’s more, the brand was able to generate higher email performance without compromising on deliverability. Beekman 1802 maintained an 80% email deliverability rate, even during high-volume sales periods. 

Beekman 1802 now has a proven system for identifying and re-engaging returning shoppers, allowing them to automate and scale their repeat revenue efforts, without any extra work for their team.

Ready to drive more revenue from abandoned carts? 

Without the ability to identify anonymous shoppers and track customer journeys, eCommerce brands miss out on the opportunity to set up personalized email flows, recover abandoned carts, and drive new revenue. 

By improving your existing datasets using identity resolution tools like Tie, you can reduce data gaps, automate shopper identification, and set up the right email flows that bring customers back to your site. 

Join leading eCommerce brands like Beekman 1802 to improve your abandoned cart recovery— uncover anonymous visitors, improve email deliverability, and set up personalized email flows.

Turn abandoned carts into revenue! Book a demo to learn how.