15x ROI: How Cozy Earth Unlocked Sales Hidden in Anonymous Web Traffic

Ecommerce teams usually spend hours fine-tuning flows and campaigns triggered by website behaviors, but miss out on revenue because most of their site traffic remains invisible. From visitors who don’t subscribe to existing customers that can’t be tracked on new devices, in many scenarios abandonment emails can’t be triggered, and shoppers quietly leave the funnel.

That was the challenge that Cozy Earth faced. Even with a strong retention setup, they couldn’t reach high-intent shoppers who were browsing products or adding to cart without recently filling out a form. Revenue opportunities were slipping away simply because those users weren’t recognized in their system.

By adding Tie, Cozy Earth turned that gap into a new revenue channel. With identity resolution running in the background, they were able to:

• Reveal 20–45% of monthly anonymous visitors.
• Trigger Page View, View Item, and Add to Cart flows for more shoppers.
• Generate a 15x ROI while keeping deliverability and domain authority healthy.

“Tie helped us unlock revenue we didn’t even know existed without hurting our email deliverability. The integration with Attentive was seamless, and the impact on our page view flow has been incredible.”

Weston Clark, Head of Customer Retention

About the brand

Cozy Earth is a luxury home goods company known for premium bedding, loungewear, and bath products. Since being featured on “Oprah’s Favorite Things” in 2018, the brand has grown from a 5-person team in 2019 to more than 110 employees today, while continuing to build its reputation for comfort and quality.

Challenge: Revenue slipping away from unidentifiable visitors

Even with a healthy retention program, Cozy Earth couldn’t reach a large share of its high-intent traffic. Three challenges stood out:

Anonymous shoppers went untracked

Visitors who browsed, viewed products, or even added items to the cart weren’t visible to the brand unless they recently filled out a form or opened an email. That meant Cozy Earth couldn’t trigger abandonment flows or retarget them reliably. Revenue that should have been captured was disappearing daily.

“We weren’t sending emails to anyone who wasn’t already on our list. It felt like we were leaving money on the table.”

Other tools failed to integrate

The team explored other identity platforms, but none synced cleanly into their existing ESP setup. Without a smooth integration path, they couldn’t operationalize the solution, flows stayed limited, and anonymous traffic remained invisible.

“We had looked into other providers before, but the integration wasn’t seamless. Tie was the first tool that actually worked with our setup.”

Risk of hurting deliverability

Even if anonymous visitors could be identified, the retention team worried that increasing email volume to newer shoppers might harm inbox placement. For a brand where domain authority and email engagement were critical, this risk was enough to stall adoption.

“I was always a little bit concerned with a tool like this on our email deliverability. We couldn’t risk revenue gains at the cost of long-term inbox placement.”

Solution: Turning anonymous visitors into incremental sales

Cozy Earth didn’t need more traffic. They needed to turn their existing visitors into identifiable contacts inside Attentive, so they could enroll them in high-performing email flows already in place. By implementing Tie, the team was able to grow enrollment into existing email campaigns and boost sales without hurting deliverability.

Here’s how they did it:

1. Integrated Tie directly into Attentive

Implementation took less than two weeks. Tie’s team handled the entire setup, connecting Cozy Earth’s store data with Attentive so that anonymous visitors could be matched to real profiles in real time.

• Before: Only known subscribers could trigger behavior-based flows, which meant high-intent visitors who hadn’t opted in were still invisible.
• After: Anonymous shoppers were matched with enriched personally identifiable information (PII), giving Cozy Earth visibility into 20–45% of traffic that previously disappeared. As a result, Attentive’s web-behavior email flows could now enroll far more high-intent shoppers, leading to more triggered messages and revenue opportunities.

“The Attentive integration was seamless. We signed up, gave access, and the Tie team set everything up for us.”

2. Matched high-intent traffic with real identities

Enabling customer identity resolution using Tie allowed Cozy Earth to see who was browsing, viewing products, and abandoning carts without filling out forms. This turned a major blind spot into a revenue-driving channel.

• Page views and product interactions that weren’t previously tied to identifiable profiles were now linked to actual shoppers.
• Returning visitors who hadn’t opted in could now be recognized and messaged.
• Each identified visitor carried usable attributes like name, email, and device, enabling targeted flows.

3. Activated three incremental flows

Once anonymous users were identified, Cozy Earth launched three new flows that consistently delivered revenue:

• Page View flow: Captured the largest segment of traffic and quickly became the highest-volume revenue driver.
• View Item flow: Targeted shoppers who explored products but didn’t purchase, nudging them back.
• Add to Cart flow: Recovered users who left without completing checkout.

Previously, these flows only worked for a fraction of traffic; limited to previous purchasers. After Tie, the same flows now trigger for a much larger audience, driving incremental revenue that the team couldn’t reach before.

4. Protected deliverability while scaling volume

One of the biggest concerns was whether adding new contacts would hurt inbox placement. Tie’s built-in deliverability protections ensured that Cozy Earth’s domain authority stayed stable, even as volume increased.

“We were worried about deliverability, but there’s been no downside. Our domain authority has stayed healthy while revenue keeps growing.”

Results: 15x ROI and 20–45% of traffic made visible

By identifying previously invisible shoppers, Cozy Earth was able to enroll them into proven flows and capture value from traffic that had been slipping away. Here’s what the impact looked like:

• 20–45% of monthly visitors matched to real profiles and funneled into Page View, View Item, and Add to Cart flows that would not have triggered otherwise.
• 15x ROI achieved within months of launch, with all revenue incremental, meaning it came from users Cozy Earth couldn’t have reached before.

Most notably, Cozy Earth was able to scale messaging volume without jeopardizing inbox placement. The team’s concern that new flows might dilute domain authority never materialized. Deliverability scores stayed healthy, and the incremental revenue stacked on top of their existing email program without disruption.

“Tie has helped us hit our revenue projections while maintaining a healthy domain authority.”

Ready to capture revenue from visitors you can’t see?

Cozy Earth’s results prove how much revenue is lost when high-intent shoppers slip through the cracks. Even with a strong ESP and well-optimized flows, the brand couldn’t act on the 20–45% of traffic that never filled out forms. Tie closed that gap and turned invisible visitors into a measurable revenue stream.

By applying the same approach, your team can:

• Identify and reach the shoppers already visiting your site.
• Trigger revenue-driving flows like Page View, View Item, and Add to Cart.
• Scale email performance while keeping deliverability strong

Cozy Earth unlocked a 15x ROI simply by making their traffic actionable. You can do the same.