Introducing Tie: Built for the Next Generation of B2C Marketing

We're evolving. Say hello to Tie — our most advanced identity graph update yet, built for ultimate lead quality.

Today marks a pivotal moment in our journey. After months of development and innovation, we're excited to announce that Revenue Roll is now Tie — a complete rebrand and technoogy update that represents far more than just a new name.

This transformation reflects our renewed mission to make online experiences more personal, rewarding, and worthwhile, while delivering smarter AI, richer data, and more precise customer connections than ever before.

Why Tie? Why Now?

The digital marketing landscape has fundamentally changed. Brands need more than basic identity resolution — they need intelligent AI that can identify high-value prospects, predict engagement likelihood, and optimize for quality over quantity.

Tie represents a massive leap forward in how we connect you to your most valuable shoppers with unprecedented intelligence, scale, and precision. We're not just changing our name; we're setting a new standard for identity enrichment that's bigger, sharper, and smarter than anything we've offered before. Learn more about Revenue Rolls evolution to Tie.

What This Means for Your Business

Expanded Coverage, Enhanced Precision

Tie now maps 280M+ U.S. consumers — virtually every U.S. adult — with 400+ identifying attributes and 250+ demographic insights on each person. This isn't just more data; it's verified, actionable intelligence that drives real results.

AI-Powered Quality Over Quantity

Our evolved AI now prioritizes verified data points confirmed across multiple sources, delivering more accurate matches while reducing false positives. The result? Higher-quality leads that actually convert. (Identity graph update coming to all customers mid-July 2025)

"Tie's AI update transformed our lead quality overnight.

Within 24hrs we saw 35% more revenue per shopper added to Klaviyo and 22% lower unsubscribe rates—all without changing a single email flow." 
— Andrew Gluck, CMO at Twillory

Complete Control Over Your Investment

For the first time, you can now pay only for audiences that matter most to your brand. With our new ID Filtering capabilities, you can select who to de-anonymize based on lifecycle stage, demographics, website activity, and more — ensuring every dollar spent targets qualified prospects.

Starting in July, we're introducing usage-based pricing with Tie Credits, allowing you to pay only for what you actually use. Unused credits automatically roll over to the next month, giving you maximum flexibility and value. Combined with our advanced filtering features, brands now have unprecedented control and efficiency over their marketing investment.

Predictive Engagement Intelligence

Our new Tie Email Engagement Score gives you a 1-10 likelihood rating for email engagement, allowing you to fine-tune your email strategy and optimize follow-ups before you even hit send.

Real Results from Real Customers

The impact has been immediate and measurable. Twillory, a leading menswear brand, saw transformative results within 24 hours of implementing Tie's AI updates:

• +35% higher revenue per new shopper added to Klaviyo
• -27% lower spam complaint rate
• -22% lower unsubscribe rate

"Tie's AI update transformed our lead quality overnight. Within 24hrs we saw 35% more revenue per shopper added to Klaviyo and 22% lower unsubscribe rates—all without changing a single email flow." — Andrew Gluck, CMO at Twillory

New Features Now Available

Smart ID Filtering

• Web Activity Filters: Target shoppers based on pages viewed, time on site, or actions like "add to cart"
• Demographic Exclusions: Don't spend to de-anonymize visitors that aren't a strong fit for your product.

Configurable Match Rate Optimization

• Conservative to Broad Options: Self-select what % of traffic to de-anonymize based on data quality and lifecycle stage.
• Channel-specific Otimization: Set stricter standards for your email database and broader match rates for your ads platforms for bigger audiences.
• Flexible & Self-serve: Adjust match rates based on seasonality, shifting priorities, or specific campaign goals.

Enhanced Demographic Attributes

• Three default attributes at no cost (gender, age, marital status)
• Access to 200+ additional attributes using Tie credits
• Hyper-relevant email personalization capabilities

Tie Engagement Score

• Predictive 1-10 scoring. Lower the score, higher likelihood to engage on email
• Accessible directly in each shopper profile via Klaviyo Integration
• Reduce waste on low-engagement contacts

Looking Forward

This rebrand isn't just about today — it's about positioning our platform for the future of B2C Marketing. As acquisition and technology costs grow, it's more important than ever brands get the most out of their website traffic, even when third-party cookies disappear.

Tie represents our commitment to staying ahead of these changes while delivering the ROI-focused solutions our customers depend on.

Getting Started with Tie

All existing Revenue Roll customers will automatically have access to these new Tie features in their accounts. Our team will be reaching out to help you maximize the impact of these updates for your specific brand and goals.

Ready to experience the power of Tie?

• Existing customers: Contact your Customer Success Manager to optimize your new features
• New to Tie?: Schedule a strategy session to see how Tie can transform your lead quality and revenue per visitor

The future of identity resolution is here. It's more intelligent, more precise, and more powerful than ever before. Welcome to Tie.

Learn more at meettie.com

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