Tie Raises $10M to Help Brands Reach Their Highest Intent Audiences

Because every website visitor should count, every brand deserves to know who's walking through their digital doors, and every consumer deserves marketing that truly helps their purchase decisions.

Something's been broken in marketing for way too long.

Picture this: someone lands on your website, spends 10 minutes browsing your products, adds items to their cart, then leaves. You know they were there. You know they were interested. But you have no idea who they are or how to reach them again without spending more money on ads.

It's like running a physical store where 95% of your customers are invisible—so tailoring experiences for them becomes impossible.

​​That’s why we’re excited to announce we’ve raised $10 million in Series A funding to support both brands and consumers in making online experiences more worthwhile—without compromising on privacy. The round was led by Innovating Capital, alongside Stage 2 Capital, Hawke Ventures, and strategic angels from companies such as Brex and Share Local Media. With this milestone, our total funding now stands at $17 million.

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The Problem That Keeps Marketers Up at Night

Here's the thing that drives us crazy: the internet is drowning in noise.

Every day, millions of high-intent shoppers visit e-commerce websites, browse products they want, and leave without the brand ever knowing who they were. So what do brands do? They spray and pray. Send more emails. Buy more ads. Cross their fingers and hope something sticks.

Meanwhile, consumers are drowning in a sea of irrelevant messages. The average person gets 121 emails per day and email volume is growing roughly 4% every year. Add in SMS blasts, direct mail, and retargeting ads, and it's no wonder people tune out.

We're working to reverse this madness. Not by helping brands send more messages to more people, but by helping them send fewer, smarter messages that actually help consumers with their purchase.

The tools marketers have been using? They're built for a world that no longer exists. Third-party cookies are disappearing. Customer acquisition costs are skyrocketing. And brands are stuck playing a guessing game with their most valuable traffic.

"With Tie, we're empowering brands to identify, enrich, and connect with their most valuable visitors in real time, with privacy embedded from the start," says Michael Diesu, our CEO and Co-Founder. "That means fewer, smarter messages for a better brand and consumer experience."

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What We're Actually Building

Tie isn't just another web id tool. We're building the privacy-centric infrastructure for a world where brands find & tailor touchpoints to their highest intent audiences rather than marketing to everyone.

Our AI-powered platform can identify up to 95% of website visitors in real-time—yes, even those "anonymous" ones who don't fill out forms or create accounts. We connect over 25 billion data points from 1,000+ sources, covering 280 million opted-in consumers across the U.S.

But here's what makes this different: it's not just about identifying everyone—it's about helping brands focus on the right shoppers.

We give brands control over who they reach out of that 95%. Our platform layers in demographics, behaviors, and interests so brands can zero in on their highest-intent shoppers and best-fit audiences. Want to reach only people who've browsed multiple times? Done. Looking for shoppers in a specific income bracket who are interested in sustainable products? Easy.

The result? Brands don't just get more contacts—they get better contacts. And they can message fewer people with higher conversion rates, all while maintaining privacy standards from day one. No creepy tracking. No questionable data practices. Just clean, compliant identity resolution that gives brands the precision to reach the shoppers who actually matter.

‍And here's the beautiful part: this is actually about sending less, not more. Instead of blasting 10,000 generic emails hoping 50 people click, brands can send 1,000 highly relevant messages and get 300 conversions.

When you know someone browsed your winter jacket collection, you don't need to send them emails about summer dresses. When you know they abandoned a cart with specific items, you can send one perfectly timed reminder instead of a week-long drip campaign.

This isn't about turning anonymous users into spam targets—it's about turning every touchpoint into something that actually adds value.

The results? Our customers are seeing things like:

• 152% increase in email-able abandoned cart audiences
• Over 3% boost in online sales
• Over 2.5% growth in order volume 

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Real Brands, Real Results

Kyle Turadeck from Caraway puts it perfectly: "We used to miss the chance to engage certain shoppers—or even know when they visited our site. With Tie, we can now reach these shoppers at the right moment, helping us drive close to $1M in incremental sales in 2025."

That's not just better revenue—it's better marketing. Instead of sending hundreds of emails to uninterested recipients, Caraway can send targeted messages to people who are actually actively shopping for their products. Higher conversion rates, less consumer fatigue, better brand perception.

Companies like Cozy Earth, Crunch Fitness, and Macy's Wine Shop are using Tie to break through the noise—not by shouting louder, but by saying exactly the right thing at exactly the right time. It's precision over volume. Quality over quantity. Standing out by being genuinely helpful.

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Why This Matters More Than Ever

The marketing landscape is shifting faster than ever. According to Forrester, the average retail net margin falls between 2.8% and 3.5%. When you're working with margins that thin, even modest improvements in identifying and converting visitors can be transformational.

"The Tie team has a clear market fit offering as a compounding ROI," says Anthony Georgiades, General Partner at Innovating Capital. "They're setting the bar for how e-commerce brands can multiply their impact with current customers and shoppers."

Erik Huberman, CEO of Hawke Media, sees it this way: "There's no shortage of data in marketing, but very few solutions offer usable data that's actionable, accurate, and respectful of privacy. Tie fills that gap for modern B2C marketers."

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What's Next: Building the Marketing Infrastructure of Tomorrow

This funding isn't just about growing faster—it's about building the fundamentals brands need to offer personalized, tailored consumer touchpoints across the entire buying journey. 

Our mission is to make how brands and customers connect online more worthwhile for everyone involved.

We're tripling our team in 2025, focusing on the best AI engineers and product builders we can find. Because the technology that powers real-time identity resolution? It's complex, and it takes world-class talent to get it right.

We're expanding beyond web traffic. Soon, we'll help brands enrich their existing first-party data—CRM records, loyalty members, past purchasers—with the same depth and accuracy they get from our web platform.

We're building the ecosystem. Deeper integrations with email platforms, commerce tools, and ad networks. All while maintaining the privacy-first architecture that makes this work for everyone—brands, consumers, and the platforms they use.

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Privacy Done Right: Why This Is Actually Good for Everyone

Let's address the elephant in the room: privacy. In a world where people are (rightfully) suspicious of how their data gets used, we're taking a completely different approach.

We provide opt-ins twice for consumers: once at the brand level for first-party data, and once for our identity graph. Every person in our network has explicitly said yes to being part of it. No shadowy data collection. No selling personal information to the highest bidder.

Think about it from a consumer's perspective. Would you rather get:

• 50 irrelevant emails, 20 random SMS messages, and constant retargeting ads for things you don't want?
• Or 3 perfectly timed messages about products you were actually considering?

The magic happens when brands know their customers better and message them less. 

When brands can cut through the information overload with fewer, better messages, everyone wins. We're not just fighting consumer fatigue—we're working to reverse it entirely.

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The Bigger Picture: A Win-Win World

Here's what we're really working toward: making every digital interaction more rewarding for everyone involved.

It's about quality over quantity. Precision over spray-and-pray. 

When marketing works this way, everybody wins. Brands get better results with fewer messages. Consumers get experiences that actually add value to their lives. And the internet becomes less cluttered with irrelevant noise.

With cookie deprecation accelerating and privacy regulations tightening, the brands that win will be the ones who build genuine, first-party relationships with their customers. Tie is the infrastructure that makes that possible.

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What This Means for You

If you're a brand struggling to connect with anonymous shoppers visiting your website, this is your moment. The technology exists. The results are proven. The future is being built right now.

If you're someone who believes that marketing can be both effective and respectful, both data-driven and human-centered, we're building that future together.

Ready to uplevel your marketing? Come see what Tie can do for your brand.

The invisible shoppers walking through your digital doors? It's time to meet them properly.

Tie helps brands turn anonymous website visitors into known, engaged customers through real-time AI-powered website visitor identification. Trusted by hundreds of fast-growing B2C brands, we're building the infrastructure for audience ownership in a privacy-first world. Learn more at meettie.com.