How Wild Oak Boutique Recovered $250K in Revenue from Re-Engaged Shoppers

Ecommerce brands are spending more than ever on paid ads, but a big share of that traffic goes unrecognized. With iOS privacy updates and broken tracking, brands have no idea who their visitors are and what they do. That means smaller retargeting pools, slower list growth, and lost conversions.

Wild Oak Boutique faced this gap. Paid traffic was coming in strong, but they couldn’t identify most of it. Campaign performance dropped, inbox placement declined, and revenue from retargeting all but disappeared.

That changed when they set up Tie’s identity resolution. In just a few months, the brand saw positive results across the board:

• $250K+ in incremental revenue directly attributed to re-engaged visitors.
• 2,000+ new orders from enriched segments.
• 30–67% of traffic was identified and re-engaged across channels.

"Tie helped us reach more of our audience, improve email performance, and generate real incremental revenue."

About the brand

Wild Oak Boutique is a family-run online fashion retailer founded in 2016 by Karly Smallfield. Built from her parents’ basement, it grew into a thriving business offering women’s apparel, shoes, and accessories.

 Their audience is largely women aged 25 to 40, and the brand’s mission is simple: empower women to feel confident and stylish in every season of life.

Challenges: Paid traffic slipping through the cracks

Despite steady traffic and investment in paid campaigns, Wild Oak’s marketing engine was stalling. The team faced three major roadblocks that were limiting growth and directly cutting into revenue:

• iOS updates erased visibility: Like many ecommerce brands, Wild Oak Boutique saw attribution and email performance disrupted after iOS privacy changes. Ads that had once been reliable lost effectiveness overnight.

“We just couldn’t see who was visiting or engaging anymore, so much traffic was going to waste.”

• Retargeting tools weren’t enough: Other tools didn’t provide enough usable insight to build high-performing campaigns. Most visitors remained anonymous, making it difficult to reliably trigger cart abandonment or retargeting flows.

"It became much harder to see who was visiting and engaging, which meant a lot of potential traffic wasn’t being captured."

• Email growth stalled, and deliverability collapsed: List growth slowed and inbox placement became more challenging, limiting campaign scale. Paid traffic was being driven to the site, but much of it couldn’t be captured or re-engaged.

"We did our best to work from Shopify data manually, but it didn’t give us enough insight to create the kind of high-performing campaigns we wanted."

Solution: Re-engaging invisible traffic with Tie

Wild Oak Boutique turned to Tie after a referral from their agency partner, Fetchly. What stood out was how quickly Tie could identify anonymous visitors and push that data into the tools that the brand was already using.

Here’s how Wild Oak Boutique effectively recognized anonymous traffic and drove revenue from it: 

Easy integration, immediate visibility

Tie’s team handled the technical lift, plugging into Shopify and Klaviyo within days. Suddenly, previously anonymous sessions were being matched to real profiles, giving the brand visibility into who was on-site.

“I didn’t realize how much traffic we weren’t identifying. When we saw the data from Tie, it really surprised me.”

Smarter segmentation and deliverability recovery

The enriched data flowed into Klaviyo in real-time, letting Wild Oak Boutique rebuild flows and segment lists with precision. Overlapping audiences were cleaned up, and engaged visitors were prioritized, helping restore inbox placement.

“We saw deliverability bounce back and knew we could start scaling our campaigns again.”

Retargeting that actually reached the right people

Tie synced enriched profiles to both Klaviyo and Meta, making their cart abandonment and retargeting campaigns more effective. For the first time since iOS changes, the brand was reaching high-intent shoppers at the right time.

“Our email performance really picked up once we cleaned up our lists and started reaching the right people again.”

Results: $250K+ in incremental revenue and stronger email performance

By feeding enriched visitor data into Klaviyo and Meta, Wild Oak Boutique was able to rebuild its marketing engine across email and ads. Instead of shrinking lists and wasted ad spend, every channel started working harder with higher-quality audiences.

• Retargeting flows converted again: With previously invisible visitors now identified, Wild Oak Boutique rebuilt abandoned cart and welcome flows that directly led to over 2,000 new orders.
• Email deliverability recovered: By segmenting only engaged contacts, the brand restored inbox placement, saw higher open rates, and could safely scale campaign volume.
• Ads reached more high-intent shoppers: Enriched segments were synced into Meta, making retargeting pools larger and exclusion lists more accurate, reducing wasted impressions and spend.

Here’s what the results looked like:

• $250K+ in incremental revenue generated from re-engaged shoppers
• 2,000+ new orders attributed directly to flows powered by Tie-identified leads
• 30–67% of traffic identified and re-engaged that had been invisible before

“Tie had a significant impact on our business. It didn’t just drive new leads, but it also helped us land in the primary inbox and actually convert.”

Ready to re-engage shoppers and convert them into real revenue?

Without the ability to identify anonymous visitors, ecommerce brands end up paying for traffic they can’t monetize. Retargeting shrinks, email deliverability drops, and high-intent shoppers slip away.

By improving your datasets with identity resolution tools like Tie, you can:

• Re-engage the traffic you’re already paying for.
• Restore deliverability and inbox placement.
• Build higher-performing retargeting campaigns without increasing spend.

Leading brands like Wild Oak Boutique have turned invisible traffic into revenue-generating leads and recovered over $250K, all without increasing ad spend.

Stop losing revenue to invisible visitors. Book a demo and see how Tie helps you recover more of your traffic.