Elevar keeps your data clean.
Tie makes your audience bigger.
Elevar, now part of Audiense Online after its acquisition into the Audiense portfolio, is server-side conversion tracking: it makes sure the events from the shoppers you already have reach Meta, Google, and Klaviyo reliably. Tie's job starts where that one ends: Tie ID identifies the anonymous shoppers tracking never names, Tie Predict scores who is ready to buy, and Tie Priority makes sure the message is seen. Most brands can run both. But the two products do overlap in one place, shopper identification, and if that’s what you want, here’s why Tie should be your top choice.
Tie ID identifies up to 70% of all site traffic
Portland Leather Goods grew campaign revenue 18% with Tie Predict
OluKai grew revenue per send 55% with Tie Priority
Elevar works on your data.
Tie works on your audience.
Elevar's bread and butter is tracking infrastructure: server-side conversion events, Conversion API plumbing, a clean data layer. It is genuinely deep in that lane, and Tie does not do that plumbing. If your problem is "our event tracking broke after iOS 14," Elevar is a fine answer, and nothing on this page argues otherwise.
Tie answers a different question: who is actually on your site, when are they ready to buy, and will messages you send them be seen? Tracking measures the shoppers you already know. Tie also grows the audience itself, scores it, and delivers to it. Different jobs, which is why plenty of brands run both, and why the comparison that matters is the one seam the two products share.
Both products identify shoppers.
Only one finds you new ones.
Elevar's Session Enrichment reconnects returning shoppers to the profiles you already own, so more Klaviyo flows fire. That’s useful, and why Tie does the same thing: it recognizes 95% of returning shoppers across sessions and devices. The difference is everyone else. Roughly nine in ten visitors never identify themselves, and re-recognition cannot reach them by design. Tie ID resolves that anonymous majority into net-new contacts, up to 70% of all site traffic, each with 200+ Tie Attributes. If identifying shoppers is the priority you are buying for, this is the seam that decides it.
The share of your traffic each product can identify
Every bar below is 100% of your site traffic. Returning shoppers make up roughly a third of it, and that third is the only part a re-recognition tool can ever work with. Klaviyo natively recognizes ~27% of returning shoppers, about 9% of all traffic. Elevar's Session Enrichment lifts identifiable returning-shopper events by 50%, per Elevar's own documentation, reaching ~40% of returning shoppers, about 13.5% of all traffic. Tie recognizes 95% of returning shoppers, about 30% of all traffic, and then Tie ID keeps going into the anonymous majority, identifying up to 70% of everything.
Keep the tracking clean with whichever tool you trust. But when the goal is a bigger identified audience, re-recognition is a feature; identification is Tie's bread and butter.
Recognition at platform scale.
With a holdout to prove it.
Beekman 1802 didn’t need more visitors. They needed to recognize the ones they already had so that they received the right messages for their stage in the lifecycle, the exact job re-recognition is hired for.
Tie surfaced 100K+ returning shoppers Klaviyo was treating as strangers and routed them back into existing flows, without touching deliverability.
An identified shopper is the start.
Tie ships the layers that turn them into revenue.
Identification tells you who’s there. Revenue comes from what happens next, and these are the layers that come with Tie's platform, alongside your existing stack rather than in place of it. Each one below is a live customer result.
New & returning contacts, with 200+ attributes each.
Tie identifies up to 70% of all site traffic and attaches 200+ Tie Attributes to every identified shopper: demographics, financial and property signals, purchasing behavior, interests. Enough to segment and personalize, not just to fire an event.
Know who’s ready, not just who converted.
Tracking tells you what happened after the send. Predict tells you who to send to beforehand. Portland Leather Goods was seeing diminishing returns from sending more emails. With Tie Predict they focused sends on the shoppers ready to buy now, and campaign revenue increased 18%.
Identified isn’t connected.
A bigger list only pays if the messages land. Tie Priority moved OluKai's sends into the Gmail Primary inbox in 24 hours; across dozens of A/B tests the placed variant lifted revenue per send 55% and click-through 42%. And when Twillory's sender reputation crashed before the holidays, Priority restored 100% inbox placement and took their Postmaster score from Medium back to High in weeks.
Two products, one comparison.
Overlap in one place.
Here’s where each product is strong, and where they meet. Elevar owns the tracking lane. Tie owns the audience lane. The seam between them is identification.
The audience platform
The tracking layer
Running Elevar and happy with it? Keep it. Tie isn’t asking for that slot.
Tie runs alongside your tracking stack: one integration, and the audience, scoring, and placement layers switch on without touching your event plumbing. And if what you are actually shopping for is shopper identification, buy the product where identification is the whole point, not a feature. Run Tie next to your current setup and measure the lift against a holdout. Nothing to rip out to find out.
Keep your tracking clean.
Make your audience bigger.
Elevar does the first job well, and Tie does not compete for it. The second job, identifying the anonymous majority, knowing when they are ready to buy, and landing the message where it gets seen, is what Tie was built for. If identifying shoppers is your priority, that is the choice this page is about.
of site traffic identified
(Tie ID)
campaign revenue
(Portland Leather Goods, Predict)
revenue per send
(OluKai, Priority)
