Mate sends through their network.
Tie builds yours.
Mate, formerly Checkmate, pitches an AI growth teammate: you approve a campaign, their agent executes it across a shopper network they own. Tie is built on the opposite premise. Tie ID identifies the anonymous shoppers already on your site, Tie Predict scores who is ready to buy, a score your team can see and act on, and Tie Priority lands the message in the Primary inbox of the channel you own: your ESP, your list, your sender reputation. Then Tie proves the lift with a holdout your team controls.
of all site traffic identified by Tie ID (up to)
campaign revenue at Portland Leather Goods with Tie Predict
revenue per send at OluKai with Tie Priority
Mate runs campaigns through their channel.
Tie makes your channel worth more.
Mate and Tie are not the same kind of tool. Mate does ship a basic identification product, but it reaches only a fraction of your traffic, and identity isn't where its model makes money. The real pitch is reach and autonomy: an agentic engine proposes campaigns, and once you approve, runs them across email, SMS, push, and the shopper network Mate owns, taking 15% of attributed revenue on its own published pricing. That's a different distribution model, and one to consider if your own list is maxed out.
Tie is integrated into the program you already run. It identifies up to 70% of your anonymous traffic, scores intent before the send, and ensures the messages sent through your Klaviyo flows and campaigns are seen. Every shopper Tie identifies becomes your contact, on your list, compounding an asset you own, never a percentage you pay to reach your own customers. The question isn't which is better. It's which model you want.
Reaches through the network they own
Builds the audience you own
"Agentic" tells you it sends.
It doesn't tell you why.
Any platform that sends automatically should be able to answer one question: why did this shopper get this message at this moment? If the answer is "they were on the site," that's a trigger, not a score. Tie Predict scores every identified shopper's purchase intent before anything sends, and the score is one your team can see, segment on, and act on inside Klaviyo. You keep the judgment; Tie supplies the intelligence.
Fewer sends. More revenue.
Portland Leather Goods was seeing diminishing returns from sending more email. With Tie Predict they focused sends on the shoppers ready to buy now, and campaign revenue increased 18%.
22% fewer emails. 41% more revenue per recipient.
Sharper Image cut send volume and let Predict decide who was worth the send. Revenue per recipient rose 41% on 22% fewer emails, with a 2x placed-order rate.
Before you buy autonomy, ask to see the reasoning. A score you can inspect beats an agent you have to trust.
Every send builds someone's asset.
Make sure it's yours.
When campaigns run through a network you don't own, the reach is real, but so is the trade: the audience relationship, the send data, and the compounding value accrue to the network. Tie activates only through your own ESP. It never sends on your behalf. The identified shoppers land in your Klaviyo as net-new contacts with 200+ Tie Attributes each, and Tie Priority maintains inbox placement and sender reputation, the one asset in email you can't rent back once it's damaged.
Primary inbox placement, in your own channel.
Tie Priority moved OluKai's sends into the Gmail Primary inbox in 24 hours. Across dozens of A/B tests, the placed variant lifted revenue per send 55% and click-through 42%.
Reputation repaired before the holidays.
When Twillory's sender reputation crashed before the holiday season, Tie restored 100% inbox placement and took their Google Postmaster score from Medium back to High in weeks.
$520K from shoppers Klaviyo couldn't see.
Tie surfaced 100K+ returning shoppers Klaviyo was treating as strangers and routed them back into existing flows, recovering $520K in 3 months while deliverability held steady.
Their network, their agent, their report.
Your list, your score, your proof.
The difference between renting reach and building an asset. Scoped to the revenue-from-identity job both platforms claim.
The audience you own
The network they own
Mate has something real that Tie does not: an owned shopper network, and an execution engine that runs campaigns for you.
If reach beyond your list, run hands-off, is what you want a vendor to own, they deserve a real look. But if you want a bigger list you own, a visible score behind every send, and a lift number you can verify yourself, Tie is the option built for you.
See the score. Own the send.
Prove the lift.
Mate will run campaigns for you through the network they own and report the results. Tie makes the program you already run worth more: it identifies the anonymous majority of your traffic, scores who's ready to buy, lands the message in the Primary inbox of your own channel, and proves the lift against a holdout you control.
of site traffic identified (up to),
net-new contacts on your own list
campaign revenue at Portland Leather Goods,
from scoring who's ready before the send
incremental annual run rate at Caraway,
measured against a control group
