Maverick makes each email better.
Tie decides who gets one, and grows the list it's drawn from.
Maverick optimizes the sends you already make: sharper subject lines, better inbox placement, personalized video. Tie runs the system underneath, identifying your anonymous shoppers, scoring who's about to buy, repairing the sender reputation, and landing the message. When Sharper Image put the two side by side, Tie Priority won.
Sharper Image saw a higher placed-order rate with Tie Priority than with Maverick
more revenue per recipient in the same head-to-head test
of site traffic identified by Tie, a problem Maverick can't solve for
Sharper Image put Tie next to Maverick.
Tie won on the numbers that pay.
Sharper Image was already running Maverick to lift inbox placement. They compared it directly to Tie Priority, same store, same campaigns, same offers, and Tie Priority delivered a 50% higher placed-order rate and 56% more revenue per recipient.
This was measured, not modeled. Every Tie Priority send is graded against a held-out control group, the same incrementality discipline Maverick uses, so the lift is a number the two tools were held to on the same traffic, not a promise.
Tie generated a 50% higher placed-order rate than Maverick
Placed-order rate across campaign sends at Sharper Image — same store, same campaigns, both graded against a held-out control. Bars indexed to Maverick's rate; the striped segment is the extra placed-order rate Tie Priority generated on top of Maverick.
Placement is where both solutions overlap. The gap opens on either side of it, in the shopper ID that reveals who shoppers are, in the segmentation that determines who should receive an email, and in sender reputation that decides whether a send lands at all.
You can optimize a message perfectly and still land in spam.
Maverick optimizes the message, the subject line, the preview, where in the inbox it lands. None of that repairs the thing that decides whether Gmail trusts you at all: your sender and domain reputation. When reputation slips, no amount of subject-line testing keeps you out of the spam folder. Tie Priority folds reputation protection and domain warming into the same closed loop. We audit where your email is actually landing, build the reputation foundation first, and if it ever slips, Tie makes changes automatically, so email stays visible and revenue stays healthy. That reputation layer is one Maverick doesn't ship.
Maverick optimizes email visibility for the shoppers you can see.
Tie recognizes more shoppers so you can expand the impact of every send.
Maverick works on existing email volume. It has no way to see the anonymous majority of your traffic, the shoppers who visit and leave without ever giving you an email, and no way to tell which subscribers are actually about to buy. Tie runs those two stages on its Tie ID foundation, then hands a bigger, better-targeted list to the same placement layer. These are the stages a send-optimization tool can't touch.
Turn anonymous traffic into people you can email.
Tie identifies up to 70% of all site traffic and recognizes 90%+ of returning shoppers across devices, turning the anonymous majority into net-new profiles. Maverick optimizes sends to the list you already have; Tie expands who you can reach at all.
Send to who's ready, not just who's listed.
Portland Leather Goods was seeing diminishing returns from sending more emails. With Tie Predict, they focused sends on the shoppers ready to buy now and increased campaign revenue by 18%. Predict ranks each shopper by readiness to engage, so budget and sends go where the intent is, and reputation is protected by not blasting those who aren't ready.
200+ attributes for every profile.
Engagement follows relevance, and relevance follows context. Tie can attach 200+ demographic attributes to each identified shopper, so your Klaviyo segments are built on real data, not guesses. A send-optimization tool only ever sees the send, never the shopper behind it.
A send-optimization layer, or the shopper platform around it.
Maverick and Tie both make Klaviyo email perform better, and both grade every send against a hold-out. The difference is scope: Maverick tunes the send, Tie owns identity, intent, reputation, and placement as one system on the Tie ID foundation.
Identity, intent, reputation, placement
Optimizes the send
Maverick is genuinely good at one thing, making the emails you already send work harder: sharper subject lines, better placement, personalized video, every gain measured against a hold-out.
If your list and your sender reputation are already where you want them and you just want more out of each send, it earns its place. But it optimizes the send, it can't recognize or grow the audience it draws from, can't tell you who's about to buy, and doesn't own the reputation that decides whether any of it lands. Tie is the layer in front of it and underneath it: identity, intent, reputation, and placement on one Tie ID foundation. When Sharper Image ran the two side by side, Tie Priority lifted placed-order rate 50% and revenue per recipient 56%.
Maverick optimizes the send.
Tie owns the shopper.
Recognize the anonymous shopper, score who's ready to buy, protect the sender reputation, and land the message in Primary: Tie runs the whole system and grades every send against a hold-out. Maverick tunes the message on the list you already have. Put them side by side on your own traffic, the way Sharper Image did.
placed-order rate vs Maverick
at Sharper Image
revenue per recipient
(same head-to-head test)
of traffic identified, an area
Maverick can't touch
