Tie vs. Opensend · Identity resolution, compared honestly
Opensend finds the visitor.
Tie turns them into revenue.
Opensend and Tie start at the same line: both put a name and an email to the anonymous shoppers on your site. The difference is what happens next. Opensend hands you the email address. Tie enriches it with 200+ attributes, scores who is about to buy, lands the message in the Primary inbox, and proves the lift with a holdout.
Identity, turned into revenue2–5×
More emails identified on identical traffic, in a live 3-way head-to-head
200+
Tie Attributes on every identified shopper
$520K
Revenue recovered in 3 months from returning shoppers Klaviyo couldn’t see
Both name the anonymous shopper.
Roughly nine in ten people who visit your store leave without a trace. Opensend and Tie solve the same first problem: putting a name and an email to that anonymous traffic through a third-party identity graph. If you're running Opensend, you already know identification works. You also know, deep down, that it could be done better. The real question is, “how much revenue does each identity actually produce?” That’s decided by everything that happens after the email address.
More sends doesn’t mean more revenue.
An identified list has no read on who is actually ready to buy, so a pure ID tool leaves you with one move: send to everyone. The shoppers who aren’t in the market get tired of the emails, unsubscribe, or report spam — your list shrinks and your sending reputation takes the hit. Tie Predict scores every identified shopper by purchase intent, per campaign, so you send only to the ones ready to buy. Sharper Image did exactly that: same list, same creative, fewer sends, and more revenue.
The takeaway is the method, not just the number: before you renew any identity tool, ask how it decides who to email, not just how many names it can find. Run Tie Predict alongside your current setup and check the receipts in your own Klaviyo. Nothing to rip out to find out.
The email address is where Tie starts.
An identified shopper is raw material. What turns them into revenue is the three layers an ID-only tool does not ship: depth to segment on, prediction to prioritize, and placement to convert. Each one below is a live customer result.
Tie ID · Who's my shopper?
200+ attributes, not 40 data points.
A pure ID tool returns an email and maybe a handful of fields. Tie attaches 200+ Tie Attributes to every identified shopper: demographics, financial and property signals, purchasing behavior, interests. Enough to segment and personalize, not just to send.
200+
Tie Attributes per identified shopper
Tie Predict · Who's ready to engage?
Who’s about to buy, before you send.
Portland Leather Goods was seeing diminishing returns from sending more emails. Tie Predict helped them focus their sends on the shoppers ready to buy now, and campaign revenue increased by 18%.
+18%
revenue per campaign
Tie Priority · Are my emails seen?
Identified is not delivered.
OluKai was doing everything right on deliverability and still landed in Promotions. Tie Priority moved their sends to the Gmail Primary inbox in 24 hours. Across 9 A/B tests, the protected variant lifted revenue per send 55% and click-through 42%, adding $55K+ in one test window.
+55%
revenue per send
+42%
click-through rate
Same identity. More revenue, and a holdout to prove it.
Beekman 1802 didn’t need more visitors. They needed to do more with the ones they already had. Tie surfaced 100K+ returning shoppers Klaviyo was treating as strangers and routed them back into existing flows, without touching deliverability.
$520,947
net revenue recovered in 3 months
4,754
new orders from reactivated profiles
108,647
returning shoppers reactivated
Opensend finds visitors. Tie finds buyers.
Both put a name to your anonymous traffic. Only Tie turns that name into a scored, enriched, deliverable, revenue-proven shopper. Here’s the boundary between the two.
If you're already using Opensend, you've done the hard part. You believe in identification. The upgrade is everything after it.
Score who's ready, enrich for better segmentation, place so it lands, prove it with a holdout. Run Tie alongside your current setup on the same traffic and compare on your own numbers. Nothing to rip out to find out.
Identity is the start. Revenue is the point.
Opensend gets you the email address. Tie tells you who’s ready to buy, lands it in the inbox, recognizes the shoppers you are already losing, and proves the lift with a holdout, on the same identity you are already paying to find.
2–5×
more emails on identical traffic, in a live head-to-head
$520K
recovered in 3 months from shoppers Klaviyo could not see
+55%
revenue per send from the Primary inbox
Shopper Intelligence and Artificial Marketing Intelligence™ for ecommerce brands.
Klaviyo Preferred Tech Partner