Tie vs. Orita · Live client data · Feb–Mar 2026
We beat Orita
on Orita's own best segment.
We took Caraway's Orita Top 5% — the highest-value cohort Orita's model could surface — and layered Tie Predict's purchase score on top. The buyers were hiding in plain sight. Tie found them, cut a third of the wasted sends, and lifted the placed-order rate by up to 40%.
+33.3%
Placed-order rate when Tie 9+ filters Orita's Top 5% — March Meal Planning campaign
34%
Fewer emails sent at the same revenue — less fatigue, healthier domain
+21%
Avg. placed-order lift from Tie 7+ across 5 Caraway campaigns
An honest test, run on the competitor's turf.
No straw man. Orita ranked Caraway's list and surfaced its Top 5% highest-value segment. We didn't replace it — we kept Orita's exact audience and asked Tie one question: of these, who's actually about to buy? Tie Predict's purchase score (7+, 8+, 9+) answered. Same campaign, same send, same pool. Only the intelligence changed.
The tighter the Tie filters, the sharper the buyers.
Placed-order rate isn't flat across Tie's score tiers — it climbs. Every notch tighter on Tie Predict concentrates the audience toward genuine purchase intent. On Orita's own Top 5%, layering Tie 9+ lifted the placed-order rate +33% on one campaign and +40% on the next.
Same revenue. A third fewer sends.
This is the part Orita alone can't give you. Tie didn't just raise the conversion rate — it got there while removing tens of thousands of low-intent sends. The orders stayed. The revenue held. The list got a rest, and the sending domain got healthier. Higher yield and lower load.
Two campaigns, line by line.
No modeling, no projections. These are the real Klaviyo numbers pulled from Caraway's account. Orita's Top 5% is the baseline row; each Tie tier is the same segment, filtered.
The scoring engine concentrates revenue across the book.
Caraway is the clean Orita head-to-head — but the same purchase score does the same work everywhere it runs. Across other accounts, the highest Tie purchase tiers consistently carry the revenue, on a fraction of the sends.
Orita reads the past. Tie reads intent.
Both tools score. The difference is what they can see. Orita ranks a shopper against the brand's own list behavior — backward-looking, bounded by the data the brand already has. Tie Predict scores the same people against 1B+ live signals on a 280M-consumer identity graph, daily-refreshed, forward-looking — including shoppers the brand's list has never even seen engage.
Tie doesn't have to replace Orita to win. It made Orita's best segment sharper — and that's the most honest proof of all.
For brands already on Orita and wary of ripping it out, this is the additive play: keep the segmentation, add the intelligence. Mariners Learning System runs both side by side — 84% YoY BFCM growth.
The buyers were always there. Tie finds them.
Orita ranked the segment. Tie found the conversions inside it — lifting the placed-order rate up to 40% while cutting a third of the wasted sends. Same list. Same flows. Sharper intelligence.
+33–40%
placed-order rate lift at Tie 9+, on Orita's own Top 5%
−31–34%
fewer emails sent at ~95% revenue retention
5
Caraway campaigns, +21% avg. at Tie 7+
Shopper Intelligence and Artificial Marketing Intelligence™ for ecommerce brands.
Klaviyo Preferred Tech Partner