Before the order,
and after it.
OuterSignal is customer intelligence built on your order file: it surfaces the VIPs and influencers already buying from you, builds personas from your customer base, and enriches those profiles so teams can put them to work across CX, affiliate and creator partnerships, paid media, and audience strategy. Tie works the other end of the funnel. Tie ID identifies the anonymous majority as new contacts, Tie Predict scores who is ready to buy, and Tie Priority makes sure the messages they get are seen. Run both, and the funnel is covered from the first visit to the repeat order.
Tie ID identifies up to 70% of all site traffic
Portland Leather Goods grew campaign revenue 18% with Tie Predict
OluKai grew revenue per send 55% with Tie Priority
OuterSignal starts at the order.
Tie starts at the visit.
OuterSignal is customer intelligence for the whole team. It reads your order file to surface the VIPs, celebrities, and influencers already buying from you, builds personas from your customer base, and enriches those profiles with demographics, occupation, property signals, and interests. Brands put that intelligence to work across CX, affiliate and creator partnerships, paid media, and landing-page and audience strategy. It does that job well.
Everything OuterSignal reads begins with a completed order and a shared email. Most of the people who visit your store never get that far: they browse, add to cart, and leave without identifying themselves. Those shoppers arrive earlier in the funnel, before the customer file exists. Identifying them is the job Tie was built for.
One funnel, two ends.
The handoff is the point.
Because the two products work on different ends of the funnel, they hand off to each other. Brands in Tie's own customer base run both today, and the shape is always the same.
Capture and qualify the audience
Read the customer file Tie grew
The loop runs both ways. A shopper heating up in Predict who also turns out to have a large following and a founder in the family is exactly the send worth personalizing, and OuterSignal's read on that customer is what tells you so. The two products feed each other in Klaviyo.
If you're running OuterSignal, keep it. Tie works the funnel above it.
The two products meet in Klaviyo. Tie pushes identified shoppers and 200+ Tie Attributes into the profiles your whole stack reads, which gives persona work more to draw on. See what Tie identifies on your own traffic, and measure the lift against a holdout.
Both products enrich shoppers.
Tie also finds you new ones.
Enrichment is shared ground. OuterSignal appends demographics and interests to your customer file, and every shopper Tie identifies carries 200+ Tie Attributes of its own. What differs is where each product starts. A post-purchase tool works on the shoppers who have already ordered or subscribed. Tie recognizes 95% of returning shoppers, and Tie ID resolves the anonymous majority into new contacts, up to 70% of everything.
The share of your traffic each product can identify
Tie works the early stages, before a shopper has identified themselves. OuterSignal works the customer file, once the order is in. Same funnel, two ends.
Triple Whale has no counterpart to any of these layers. That’s not a knock: it was never the job it signed up for. It measures. Tie identifies, scores, and delivers, and your attribution platform gets more revenue to measure.
Identification at platform scale.
With a holdout to prove it.
Beekman 1802 didn't need more insight into their buyers. They needed to recognize the shoppers already on their site who were being treated as strangers, so those shoppers received the right message for their stage in the lifecycle.
Tie surfaced 100K+ returning shoppers hiding in their traffic and routed them back into existing flows, without touching deliverability.
An identified shopper is the start.
Tie ships the layers that turn them into revenue.
Identification tells you who is there. Revenue comes from what happens next. These layers come with Tie's platform and run alongside your existing stack. Each one below is a live customer result.
New and returning shoppers, with 200+ attributes each.
Tie identifies up to 70% of site traffic and attaches 200+ Tie Attributes to every shopper: demographics, financial and property signals, purchasing behavior, interests. Available from the first visit.
Personas tell you how to speak. Predict tells you when to send.
OuterSignal's personas tell you how to talk to a shopper. Tie Predict scores when that shopper is ready to buy, so the message lands at the right moment. Portland Leather Goods focused sends on the shoppers Predict flagged as ready and grew campaign revenue 18%.
A bigger, richer list only pays if the sends land.
Tie Priority moved OluKai's sends into the Gmail Primary inbox in 24 hours, and across dozens of A/B tests the placed variant lifted revenue per send 55%. When Twillory's sender reputation slipped before the holidays, Priority restored 100% inbox placement in weeks.
Two products, one funnel. Here's the split.
OuterSignal owns the post-purchase customer-intelligence lane. Tie owns the pre-purchase audience lane, plus the scoring and deliverability layers that make it pay.
Audience platform
Customer-intelligence platform
Enrich what you have.
Capture what you're missing.
OuterSignal's post-purchase enrichment is strong, so keep it working. Tie was built for the jobs upstream of it: identifying the anonymous majority before they ever order, knowing when they are ready to buy, and landing the message where it gets seen. Fill the funnel, and everything downstream has more to work with.
