Create custom audiences based on Tie IDs and track ad performance.
Overview
Tie connects your highest-value website visitors directly to Google Ads, so you can retarget smarter and turn more clicks into revenue.
You can:
- Identify and retarget high-intent shoppers Google would otherwise miss.
- Build richer audiences using demographic and behavioral signals.
- Track incremental revenue with order-level transparency.
Key benefits
Reveal More High-Intent Shoppers
Tie reveals up to 90% of site traffic and syncs those enriched profiles to Google audiences, expanding who you can retarget.
Improve Paid Ad Effciency
Reduce wasted impressions and and improve ROAS by focusing spend on identified, high-confidence shoppers.
Power Smarter Audience Segmentation
Layer in 200+ demographic Attributes to refine who sees your ads and tailor messages to the right shoppers.
Frequently asked questions
How is this different from Google's native audiences?
Google only optimizes against the data it can see. Tie expands that pool by identifying anonymous visitors and enriching them before they convert.
Will this affect my existing campaigns?
No. Tie enhances your audience inputs. Your campaign structure stays intact, but with more precise targeting.
Can I control who gets sent to Google?
Yes. You can filter by behavior, engagement, match confidence, and demographic signals to align with your paid strategy.
