Create custom audiences based on Tie IDs and track ad performance.
Overview
Tie enriches and syncs your highest-value website visitors to Meta so your ads reach the shoppers most likely to convert.
You can:
- Turn anonymous traffic into enriched, targetable audiences.
- Retarget shoppers across devices and browsers.
- Prove incremental lift with transparent attribution.
Key benefits
Expand Retargeting Beyond Cookies
Tie recognizes shoppers even when cookies are cleared or devices change, helping you recover revenue Meta pixels alone can't capture.
Increase Audience Quality
Filter audiences by engagement signal and demographic data to focus spend on shoppers who are more likely to buy.
Improve Campaign Relevance
Use demographic Attributes like age, location, and lifestyle indicators to tailor creative and messaging for stronger performance.
Frequently asked questions
How does Tie work with Meta Business Manager?
Once authorized, Tie securely connects to your Meta account, builds audiences, and syncs events automatically.
Does this replace Meta's pixel?
No. Tie complements your pixel by expanding the identifiable audience pool and enriching profiles before activation.
Will this hurt ad account health?
No. Tie allows configurable match rates and audience controls to prioritize high-confidence shoppers and protect performance.
