Our mission is to make experiences across the internet more personal, rewarding and worthwhile.

Tie is the shopper intelligence layer under your email and your ads. We give every brand the identity and intent data that only the largest companies used to have.

$17M

In funding

Year-over-year brand adoption

25B+

Identifying data points

280M+

US shopper profiles

Building a more meaningful web.

In the early 2010s, the internet felt personal. Consumers saw marketing messages for things they actually wanted. But as cookies disappeared, the largest companies adapted while everyone else was left behind, forced into "spray and pray" advertising that created consumer fatigue and made the web feel impersonal again.

Three NYU friends saw this divide and decided to act. With backgrounds spanning digital marketing attribution, Google's data tracking systems, and growth strategy consulting at Accenture, they founded Tie to restore more meaningful marketing for everyone, giving businesses everywhere the same data-driven tools that only large corporations could access before.

Formerly Revenue Roll →

The Tie team, Los Angeles

Tie Customer Advisory Board

Tie on a panel at the EEE conference, Miami

Panel at EEE conference, Miami

What we believe.

The principles behind every product decision, from the identity graph to the way we price.

Consent before identification

Every profile Tie resolves comes from consented data and lives inside each client's own siloed environment. Opt-outs propagate everywhere, automatically.

Measured, never modeled

Results are measured against real control groups, not modeled, and reported in the numbers your finance team already tracks. If it did not move revenue, we do not count it.