Reputation Protection & Inbox Placement
Landing in Primary isn't luck.
It's a system.
AI agents for Klaviyo that read the sender signals Gmail weighs and you can't see, then continuously optimize inbox placement and domain reputation so your emails get seen.
Land in the Primary inbox
Emails to the Primary inbox generate 2–8x more revenue on average
Don't report, act
Respond immediately to algorithm changes, keeping deliverability high
Stay in control
You decide how much autonomy to give Tie's AI agents
Validate uplift
Verify incremental lift with a small holdout in every campaign send
Same email. Different tab. Very different results.
Gmail reroutes up to 90% of DTC email into Promotions, but only 20% of shoppers look there daily. See the difference Tie Priority makes.
Gmail's algorithm changes constantly.
Placement is decided by dozens of sender signals you can't see. When the algorithm changes, how do you know what to change to get back to Primary?
Without Tie
Static deliverability tool
Tie Priority
What decides placement
Sender signals you can't see
A one-time, static seed test
Ongoing Gmail signal optimiztion
Changes to your program
Trial & error guesswork
A checklist of manual fixes
None. Strategy stays untouched
Where it runs
Wherever you edit copy
A separate seed-test dashboard
Inside your Klaviyo account
Time to results
Weeks of trial and error
A report, then weeks of testing
Reach Primary in 2 campaigns
How you know
Open-rate anecdotes
Another report, done weeks later
A/B holdout in every campaign
Early engagement is the signal. Predict tells us who’ll engage first.
Gmail watches how the first recipients react to a campaign. Priority uses Tie Predict open scores to send to the shoppers most likely to open and click first, so Gmail sees strong early engagement and keeps routing the campaign to Primary.
Set up in an afternoon. Results within two sends.
Connect your Klaviyo account
Flows, templates and data stay exactly where they are. Nothing to migrate, nothing for a developer to build.
Tie optimizes for email placement
Tie runs a series of tests to see how your emails are currently performing and understand what will maximize inbox placement.
Success is measured against a holdout
Each send is measured against a baseline, so you can see just how much impact Tie had on your campaigns.
Everything Priority does.
One job: make sure the shoppers you already earned actually see the email you already wrote.
Primary tab placement
Get out of the Promotions tab — where 20% of shoppers look daily — and into the tab they check constantly.
Opens and clicks that follow
Better placement drives more views and stronger engagement. Median click-rate lift: +45%.
Deliverability protection
Landing in Primary first means staying out of spam. Priority automatically warms domains with poor reputations.
Runs inside Klaviyo
No new ESP, no developer lift and no creative rewrites. Priority is available on every Tie plan, and setup takes an afternoon.
Agentic optimization
Tie's AI agents continuously monitor placement and reputation, automatically making tweaks if performance dips.
Proven with an A/B test
Validated against your own sends before you roll it across the program, with a holdout in every campaign to show ongoing impact.
“Seeing declining open rates and knowing that our main source of email was in Gmail, Tie Priority was a perfect fit for us.”
Cory Uehlein
Vice President of Marketing
+30%
Increase in campaign revenue
+65%
Higher open rate
20x
Return on investment
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Easy-to-measure results.
Every campaign gets a report inside Tie: sends, engagement, and revenue.
Lift, measured
opens · clicks · revenue
Compare campaigns before and after Priority, or run an A/B split like Buffy did.
Read the Buffy story →Link directly to Klaviyo
primary % · promotions %
Validate the performance of every campaign with direct links to Klaviyo.
Tie on the Klaviyo marketplace →Reputation watch
domain health
Catch a dip before it becomes a Postmaster problem, like Twillory did.
Read the Twillory story →The questions marketers ask
Straight answers on what Priority changes, what it leaves alone and how fast it works.
All questions →How does Priority help deliverability?
Priority uses a combination of seed sends and Predict score sends to warm your domain and improve deliverability. Twillory recovered a tanked Postmaster score in weeks.
Does it change my creative or flows?
No. Priority works on the sender signals Gmail weighs, not on your content. Creative, templates and flow logic stay exactly as you built them.
How long until I see results?
Most brands hit Primary-tab placement within 24 hours. Domain warming can take a few days to a few weeks, depending on your domain's health.
Is Priority part of the Tie platform?
Yes. Priority is included in every Launch, Scale and Enterprise plan, and draws on the same pooled credits as Tie ID and Tie Predict.
See what Tie finds on your site.
A 20-minute walkthrough on your own traffic — positive ROI within 30 days.
Identity, intent and inbox placement for ecommerce brands, inside the tools you already run.
Klaviyo Preferred Tech Partner