Tie Priority | AI Inbox Placement
AI-powered inbox placement for Klaviyo. Tie Priority keeps your campaigns out of the Promotions tab, so more shoppers see every send.
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Trusted BY MArketers at top brands
The Promo tab is where good campaigns go to die
Gmail quietly reroutes most DTC email into Promotions. Your shoppers rarely look there, and the numbers show it.
Up to 90%
of DTC emails land in Promotions
Gmail’s filters assume marketing content belongs there by default, regardless of subject line or segment.
20%
of shoppers check Promotions daily
Shoppers check Primary constantly. They check Promotions when they remember. Most of the time, they don’t.
0
control from inside Klaviyo
Subject-line tweaks and emoji removal don’t move the needle. Placement is decided by sender signals you can’t see.
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Tie Priority puts every email in the primary inbox
No new Email Service Provider. No developer lift. Tie reads the signals Gmail cares about and protects every send as it goes out.
Get out of Promotions
Tie optimizes emails behind the scenes, ensuring emails land in the primary inbox.
Lift opens & clicks
Better inbox placement drives more views and stronger engagement.
Strengthen deliverability
Consistent opens and clicks reinforce email health, improving domain reputation.
What customers see after turning it on
+45%
Click rate
Median lift for Tie Priority
campaigns
campaigns
+47%
Revenue
Median lift for Tie Priority
campaigns
campaigns
<24hrs
Time to primary
Average time after running first campaigns
Brands are hitting Primary in hours, not months
139%
increase in CTR
"Most tools say the dip is fine because the numbers look big. Tie was the first team that actually said, 'Let's fix this.'"
sustainable beachwear
Case study →
55%
increase in revenue per send
"Just being able to hand the keys over to Tie — without interrupting creative or needing major lift — was huge for us."
Premium footwear
Case study →
75%
of emails landing in primary inbox
"Promo Tab Protection has given us measurable and certain improvement in deliverability and revenue outcomes."
Sustainable bedding
Case study →
The questions marketers ask
Do I need to switch ESPs?
No. Tie Priority runs inside your existing Klaviyo account. Your flows, templates, and data stay where they are.
Is this a new product or part of Tie?
It’s an add-on for existing Tie customers. Customers can activate Tie Priority on top of their current plan.
How long until I see results?
Most brands hit Primary-tab placement within 24 hours. Domain warming for newer senders can take a few days.
What if I’m not a Tie customer yet?
Book a demo and we’ll show you on your data where your sends are landing today, and what Tie Priority would change.
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