Revenue Roll Is Now Tie — Here's What Changed (and Why)

Introduction

If you found this page searching for Revenue Roll, you are in the right place. Revenue Roll is now Tie.

This is not a name correction. It is a product evolution, and the name change tells that story. Revenue Roll described an outcome. Tie describes the mechanism — the identity layer that connects anonymous visitors to the DTC stack brands already run.

The technology that made Revenue Roll work is still here, and it has expanded significantly. Here is what you need to know.

The Same Identity-Layer Technology, a Name That Fits What We Do

Revenue Roll built its reputation on one core capability: identifying anonymous website visitors and routing them into abandoned cart sequences that recovered revenue brands were otherwise leaving behind.

That capability has not changed. What has changed is the breadth of what surrounds it.

Tie is the identity layer for the DTC stack — the piece that sits between your Shopify store and your Klaviyo and Attentive flows, converting anonymous sessions into identified contacts with enough context to trigger meaningful sequences.

The rebrand reflects an evolution in how the product works and who it serves. "Revenue Roll" described a single output. "Tie" describes the architecture: the connection point between anonymous traffic and the owned marketing infrastructure DTC brands already operate.

What's New Since the Rebrand (Product Evolution, Not Just a Rename)

Several capabilities have expanded or been added alongside the rebrand:

60–80% match rate on site traffic. Revenue Roll's core identification capability has been expanded through a larger cooperative identity graph, now covering 200M+ U.S. consumer profiles. The match rate improvement — reaching 2x the category average of 30–40% — is the most material performance upgrade.

200+ Tie Attributes per identified visitor. Where earlier versions returned primarily email contacts, Tie ID delivers a full identity profile: name, email, behavioral context from the current session, and cross-brand signals from the cooperative graph. This depth enables meaningful Klaviyo segmentation that was harder to execute with contact-only returns.

Advertising Credit Card. A financial product that fronts ad spend and captures incremental revenue generated by Tie's identity layer, effectively financing the subscription from its own output. Brands that qualify see Tie's subscription cost offset within 60–90 days.

Native Attentive integration. Tie now routes identified visitors into both Klaviyo email and Attentive SMS flows simultaneously, enabling multi-channel recovery sequences from a single identity match.

Everything You Knew About Revenue Roll — Now in Tie

If you used Revenue Roll and are re-evaluating the product, here is the direct mapping:

If you have questions about your specific configuration or prior Revenue Roll setup, contact the Tie team.

Trusted by the Same DTC Brands, Under a New Name

The brands that built ROI on Revenue Roll's visitor identification are the same brands now running on Tie. The expansion of the product — deeper identity profiles, higher match rates, the Advertising Credit Card — is a result of what those brands needed as they scaled.

DTC brands on Klaviyo and Shopify with $5M–$50M in revenue are the core customer. The buying trigger is familiar: email list growth has stalled, abandoned cart sequences are underperforming, or an identity tool is not identifying enough visitors to drive meaningful lift.

Tie addresses that problem with the same identity-layer mechanism Revenue Roll pioneered, at twice the match rate and with a financing model that removes the typical subscription cost objection.