We beat Orita
on Orita's own
best segment.
We took Caraway's Orita Top 5% — the highest-value cohort Orita's model could surface — and layered Tie Predict's purchase score on top. The buyers were hiding in plain sight. Tie found them, cut a third of the wasted sends, and lifted the placed-order rate by up to 40%.
Placed-order rate when Tie 9+ filters Orita's Top 5% — March Meal Planning campaign
Fewer emails sent at the same revenue — less fatigue, healthier domain
Avg. placed-order lift from Tie 7+ across 5 Caraway campaigns
An honest test,
run on the competitor's turf.
No straw man. Orita ranked Caraway's list and surfaced its Top 5% highest-value segment. We didn't replace it — we kept Orita's exact audience and asked Tie one question: of these, who's actually about to buy? Tie Predict's purchase score (7+, 8+, 9+) answered. Same campaign, same send, same pool. Only the intelligence changed.
Orita scores the list. Its model ranks Caraway's known subscribers and exposes the Top 5% by predicted value.
The tighter the Tie filters, the sharper the buyers.
Placed-order rate isn't flat across Tie's score tiers — it climbs. Every notch tighter on Tie Predict concentrates the audience toward genuine purchase intent. On Orita's own Top 5%, layering Tie 9+ lifted the placed-order rate +33% on one campaign and +40% on the next.
Each line = one Caraway campaign. Baseline (0%) = Orita's Top 5% segment, unfiltered.
Same revenue.
A third fewer sends.
This is the part Orita alone can't give you. Tie didn't just raise the conversion rate — it got there while removing tens of thousands of low-intent sends. The orders stayed. The revenue held. The list got a rest, and the sending domain got healthier. Higher yield and lower load.
58,725 fewer emails. Revenue held at 97%.
68.5%
96.7%
57,131 fewer emails. Revenue held at 94%.
66.3%
93.8%
Two campaigns,
line by line.
No modeling, no projections. These are the real Klaviyo numbers pulled from Caraway's account. Orita's Top 5% is the baseline row; each Tie tier is the same segment, filtered.
The scoring engine concentrates revenue across the book.
Caraway is the clean Orita head-to-head — but the same purchase score does the same work everywhere it runs. Across other accounts, the highest Tie purchase tiers consistently carry the revenue, on a fraction of the sends.
Sharper Image
Confidential DTC account
Orita reads the past.
Tie reads intent.
Both tools score. The difference is what they can see. Orita ranks a shopper against the brand's own list behavior — backward-looking, bounded by the data the brand already has. Tie Predict scores the same people against 1B+ live signals on a 280M-consumer identity graph, daily-refreshed, forward-looking — including shoppers the brand's list has never even seen engage.
Forward-looking intent
Backward-looking segmentation
Tie doesn't have to replace Orita to win. It made Orita's best segment sharper — and that's the most honest proof of all.
For brands already on Orita and wary of ripping it out, this is the additive play: keep the segmentation, add the intelligence. Mariners Learning System runs both side by side — 84% YoY BFCM growth.
The buyers were always there.
Tie finds them.
Orita ranked the segment. Tie found the conversions inside it — lifting the placed-order rate up to 40% while cutting a third of the wasted sends. Same list. Same flows. Sharper intelligence.
placed-order rate lift at Tie 9+,
on Orita's own Top 5%
fewer emails sent
at ~95% revenue retention
Caraway campaigns,
+21% avg. at Tie 7+
