Engagement Scoring and Send Decisioning
Your list keeps growing. Revenue isn't keeping pace.
Most of your list is quiet: ready to buy or engage, but not doing anything to trigger your flows. Tie shows you who's ready now.
Campaign revenue prediction
Connect an email campaign draft and Tie will predict its performance and suggest optimizations.
Target Purchase Score of 9–10 and pair with a time-bound offer to convert intent. Tie estimates ~9.4k purchase-ready profiles; layering an exclusion of recent buyers protects margin while maximizing net-new revenue.
Intent scored daily
Purchase, open, and click scores for every shopper, updated once a day
More revenue, fewer sends
The same list, working harder, without adding volume
Resurface dormant shoppers
Profiles you'd written off rejoin campaigns when intent returns
Stay in control
You decide the thresholds for who does and doesn't receive messages
Your best openers aren't the same as your best buyers.
Opens and clicks miss quiet intent: shoppers ready to buy who haven't triggered marketing messages. Tie Predict™ scores them daily, so you reach them at the right time.
The same decisions. Two ways to make them.
30, 60 and 90-day segments tell you who engaged in the past. They miss the anonymous subscriber browsing your site on their phone right now, or the one who went quiet on email but has visited three times this week.
The job
Done by hand
With Tie
Who gets the next campaign?
Static opens and click rules that focus on engagement, not intent
A 1-10 purchase score for every shopper profile, refreshed every day
Who should I exclude from this send?
Hold back shoppers who haven't engaged in the last 30/60/90 days
Shoppers unlikely to purchase or engage, based on signals your ESP can't see
Are there suppressed shoppers I can reactivate?
Not done. Too risky to unsuppress and risk an unsubscribe or spam complaint
Suppressed profiles are scored in the same way as active ones. Unsuppress when intent spikes
How do I send more relevant messages?
Send broad campaigns based on past product views, or flows limited to basic event triggers
Add shoppers to flows as soon as they meet specific demographic, intent, or behavioral criteria
Shopper Intelligence finds quiet intent. AMI™ agents act on it.
Tie Predict finds the shoppers ready to buy. Tie Priority™ uses Tie's Artificial Marketing Intelligence™ (AMI™) agents to make sure they see the message by landing it in the Primary inbox.
From visit to send in three steps.
Score every profile
Purchase, open and click, from on-site behavior and demographic and intent signals your ESP can't see.
Set the send criteria
Follow Tie's suggestions around who to send to and exclude, or create your own rules.
Ensure messages get seen
Tie Priority tweaks your emails behind the scenes so your messages land in the Primary inbox.
Everything Tie does.
Tie works in two halves. Shopper Intelligence tells you about each shopper. Artificial Marketing Intelligence™ acts on that data for you.
Shopper Intelligence
Know who each shopper is and when they're ready to buy or engage.
• Tie ID™ recognizes anonymous shoppers
• Tie Predict™ scores your list daily on likelihood to open, click & buy
Artificial Marketing Intelligence™
Activate your Shopper Intelligence at the right moment.
• Tie Priority™ lands emails in the Primary inbox, not Promotions
• Tie Build decides who receives messages, based on identity & readiness
• Kyle is Tie's agent for understanding what's working and what to do next
“Tie has played a big part in bringing our email program into the modern age and giving us the ability to work leaner while feeling far more confident in our sends.”
Michael Johnston
Senior Email Marketing Manager, Sharper Image
+10%
Revenue per campaign
+41%
Revenue per recipient
+36%
Click-through rate
Holdout-tested on Sharper Image's own data. No projections.
soonBuilt to fit into your existing stack.
Scores are properties. Slot them into your existing retention strategy without missing a beat.
Ready-to-buy nudge
purchase ≥ 8 · no order in 7 d
A flow that fires the day a shopper's score crosses 8, before your next campaign goes out.
Winback on rising intent
purchase rising 3 days
Dormant subscribers re-enter a flow when their score climbs, not when a 90-day timer expires.
Protect deliverability
exclude purchase ≤ 3
Hold low-intent profiles out of promotional sends so volume never outruns reputation.
Common questions
Straight answers on how Predict fits next to your ESP, how it is measured and who it is built for.
All questions →How is Predict different from my ESP's own predictive analytics?
Your ESP scores on what happens inside your ESP: engagement history from your list. Predict draws on 55+ signals from Tie's identity graph: on-site behavior your ESP never sees, cross-device browsing, anonymous visitors your ESP can't identify, and cross-client signals from across Tie's network. Predict can score a shopper who never opted into your list. Your ESP can't.
How often do scores refresh, and how fast is setup?
Scores refresh once a day, from the previous 24 hours of behavior. First-time visitors are scored in near-real time, in less than 15 min. Integration typically takes 24 to 48 hours from pixel install to first score sync, and onboarding is completed in the first week.
What happens to my suppression list?
Predict scores it too. Contacts who look dead in your ESP but are browsing your site on another device surface with high intent scores. Your team decides whether and how to re-engage them.
Is there a minimum list size?
Predict needs about 100,000 active email subscribers to start scoring. There is no traffic minimum: scores sharpen as your list and site activity grow.
See what Tie finds on your site.
A 20-minute walkthrough on your own traffic — positive ROI within 30 days.
Shopper Intelligence and Artificial Marketing Intelligence™ for ecommerce brands.
Klaviyo Preferred Tech Partner