Reputation Protection & Inbox Placement
Landing in Primary isn't luck.
It's a system.
AI agents for Klaviyo that read the sender signals Gmail weighs and you can't see, then continuously optimize inbox placement and domain reputation so your emails get seen.
Land in the Primary inbox
Emails to the Primary inbox generate 2–8x more revenue on average
Don't just report, act
Respond immediately to algorithm changes, keeping deliverability high
Stay in control
You decide how much autonomy to give Tie's AI agents
Validate uplift
Verify incremental lift with a small holdout in every campaign send
Same email. Different tab. Very different results.
Gmail reroutes up to 90% of DTC email into Promotions, and only 20% of shoppers look there daily. Flip Priority on and watch where the same campaign lands.
Gmail's algorithm changes constantly.
Placement is decided by dozens of sender signals you can't see. When the algorithm changes, how do you know what to change to get back to Primary?
Without Tie
Static deliverability tool
Tie Priority
What decides placement
Sender signals Gmail weighs and you can't see
A one-time seed test, then nothing changes
The same signals, read and optimized behind the scenes
Changes to your program
Rewrites, emoji removal, resends, guesswork
A checklist of manual fixes you apply yourself
None. Creative, flows and templates stay untouched
Where it runs
Wherever you edit copy
A separate seed-test dashboard
Inside your existing Klaviyo account
Time to results
Weeks of testing, if it works at all
A report, then weeks of trial and error
Most brands reach Primary within 24 hours
How you know
Open-rate anecdotes
Seed-lists that don't match inboxes
A/B holdout test in every campaign
Early engagement is the signal. Predict tells us who’ll engage first.
Gmail watches how the first recipients react to a campaign. Priority uses Tie Predict open scores to send to the shoppers most likely to open and click first, so Gmail sees strong early engagement and keeps routing the campaign to Primary. It’s one of several placement levers Priority runs — and the only one built on a per-profile open score.
Setup in an afternoon. Measured by the next send.
Available on every Tie plan. Start with a free self-serve proof, then $12K a year, or activate it on your current plan.
Connect your Klaviyo account
Flows, templates and data stay exactly where they are. Nothing to migrate, nothing for a developer to build.
Tie optimizes for email placement
Tie runs a series of tests to see how your emails are currently performing and understand what will maximize inbox placement.
Success is measured against a holdout
Each send is measured against a baseline, so you can see just how much impact Tie had on your campaigns.
Everything Priority does.
One job: make sure the shoppers you already earned actually see the email you already wrote.
Primary tab placement
Get out of the Promotions tab — where 20% of shoppers look daily — and into the tab they check constantly.
Opens and clicks that follow
Better placement drives more views and stronger engagement. Median click-rate lift: +45%.
Deliverability protection
Landing in Primary first means staying out of spam. Priority automatically warms domains with poor reputations.
Runs inside Klaviyo
No new ESP, no developer lift and no creative rewrites. Priority is available on every Tie plan, and setup takes an afternoon.
Agentic optimization
Tie's AI agents continuously monitor placement and reputation, automatically making tweaks if performance dips.
Proven with an A/B test
Validated against your own sends before you roll it across the program, with a holdout in every campaign to show ongoing impact.
“Seeing declining open rates and knowing that our main source of email was in Gmail, Tie Priority was a perfect fit for us.”
Cory Uehlein
Vice President of Marketing
+30%
Increase in campaign revenue
+65%
Higher open rate
20x
Return on investment
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Easy-to-measure results.
Every campaign gets a report inside Tie: sends, engagement, and revenue.
Lift, measured
opens · clicks · revenue
Compare campaigns before and after Priority, or run an A/B split like Buffy did.
Read the Buffy story →Link directly to Klaviyo
primary % · promotions %
Validate the performance of every campaign with direct links to Klaviyo.
Tie on the Klaviyo marketplace →Reputation watch
domain health
Catch a dip before it becomes a Postmaster problem, like Twillory did.
Read the Twillory story →The questions marketers ask
Straight answers on what Priority changes, what it leaves alone and how fast it works.
All questions →Do I need to switch ESPs?
Is this a new product or part of Tie?
How long until I see results?
Does it change my creative or my flows?
How does it help deliverability?
What if I'm not a Tie customer yet?
See what Tie finds on your site.
A 20-minute walkthrough on your own traffic — positive ROI within 30 days.
Identity, intent and inbox placement for ecommerce brands, inside the tools you already run.
Klaviyo Preferred Tech Partner