Tie Predict · AI Shopper Segmentation

Know who's ready to buy now

Tie Predict is AI-driven segmentation — real-time scores that measure who's ready to open, click or buy now, built on data from Tie's Shopper Intelligence Platform.

Trusted BY MArketers at top brands

Engagement-based segments miss your highest-intent shoppers

Look back, not forward.

30/60/90-day segments tell you who engaged in the past. Not who’s ready to buy next.

Intent changes by the hour. Your rules don't.

A shopper browsing three times today is a stronger signal than last month’s email open. Rules can’t keep up.

Only as smart as what’s in your CRM.

Rules only see the handful of interactions sitting inside your stack. Everything else is invisible.

Find the shoppers engagement rules miss

Score shoppers with no CRM history

Reach first-time visitors and quiet subscribers your rules can’t score yet.

Keep up with daily shifts in intent

Every new signal, on your site or off, refreshes the score.

Go beyond your CRM’s data

Access all of Tie's Shopper Intelligence signals, not just opens and clicks inside your stack.

Meet Tie Predict

Real-time scores for every profile, so you can find — and connect with — the shoppers ready to engage with and buy from you right now.
OLD WAY
30/60/90-day engagement segments built on the opens and clicks sitting in your stack.
NEW WAY
Daily scores built on shopper activity happening everywhere.

Powered by the Shopper Intelligence Platform for DTC

Every Tie product runs on a data layer built on 280M+ US shoppers and billions of live behavioral signals. That's the foundation of  modern shopper intelligence:
identification, prediction, and inbox placement powered by shopper data other solutions don't have access to.

No silos. Just one clear picture of every shopper.

Three steps from connection to conversion

Get fresh scores daily

Synced to your ESP as a property, ready to use in any campaign or flow.

Segment your audience

Include or exclude shoppers based on intent, not guesses.

Send to shoppers ready to buy now

Maximize campaign revenue without list fatigue.
"Instead of blasting broad segments, Tie Predict helps you hit the right people at the right moment, so your driving better engagement, higher LTV, lower unsubscribes, and improved account health."
Marina Carroll
Head of CRM Strategy,
New Standard Co
"We tested Tie Predict head-to-head against another solution and ended up capturing the same revenue while sending to 20% fewer people. Less volume, same return, and a list that's actually healthier for it."
Kyle Turadek
Sr. Director, Growth and Ecommerce, Caraway
"Every brand is running a similar playbook. Predict pulls you out of that and into something actually predictive. We're not just working with purchase history. We're getting scored on real behavioral signals, updated daily. It makes AI actually useful, instead of just marketing talk."
Connor MacDonald
CMO, Ridge
"Predict pulls from signals our Klaviyo data just doesn't have, and you feel the change fast. We saw an 18%+ lift in revenue per campaign."
Matt Fey
Marketing Director,
Portland Leather Goods

Built for Today’s Privacy-First Landscape

Grow your marketable audiences without undermining their privacy.
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Tie’s network is built on public, compliant and first party data.
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Every enriched visitor must opt-in on your own site.
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Automatically remove data from any opting-out consumer.
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AI Shopper Segmentation

Know who'll buy next. Not who opened last.

Tie Predict is AI-driven segmentation — real-time scores that measure who's ready to open, click, or buy right now, built on data from Tie's Shopper Intelligence Platform.

Predict
Open ScoreOpen an email in the next 7 days?Click ScoreClick an email in the next 7 days?Purchase ScoreBuy via email in the next 7 days?Scored daily for every profile — send to real intent, cut wasted volume.

Re-engagement opportunity

Active, subscribed profiles with a score of 9+ who haven't received an email in the selected time frame — suppressed profiles excluded. Re-engage with a win-back send.

Purchase · Score 9+
2,140
not emailed in 7 days
Click · Score 9+
5,860
not emailed in 7 days
Open · Score 9+
9,420
not emailed in 7 days

Campaign revenue prediction

Connect an email campaign draft and Tie will predict its performance and suggest optimizations.

Three scores, 1 to 10

Purchase, open and click intent on every profile

Refreshed every morning

From the previous 24 hours of behavior

Native properties in your ESP

Klaviyo today. Bloomreach, Braze and more ESPs in development.

Dozens of signals per shopper

On-site and cross-client signals your ESP misses

One score for every send decision.

Pick the question. Predict has already scored it. Switch between the three scores and the hold list to watch the same audience re-sort.

Pick the outcome you're optimizing for

Predict scores

Purchase intent · 48,213 profiles · refreshed 06:04
Open intent · 48,213 profiles · refreshed 06:04
Click intent · 48,213 profiles · refreshed 06:04
Hold list · scores 1–3 · refreshed 06:04
Optimize for
Purchase 8–106,410+9.1%
Predicted revenue · 7 days$48,310+12%
Avg. purchase score5.8+0.3
Open 7–1019,340+4.2%
Expected open rate61%vs 34% list avg
Avg. open score6.4+0.2
Click 7–109,870+6.8%
Expected CTR7.9%vs 2.1% list avg
Avg. click score4.9+0.4
Held today31,206score ≤ 3
Sends saved this month412,900volume
Surfaced from suppression1,284browsing again
ShopperLast seenPurchaseOpenClickSegment
MK
Maya KowalskiReturning · 4 orders
2 min ago · cart987Ready to buy
JR
Jordan ReyesReturning · 2 orders
14 min ago · PDP886Ready to buy
SO
Sam OrtegaNew · resolved by Tie ID
1 hr ago · search797Open likely
SP
Sana PatelReturning · 7 orders
3 hr ago · cart775Open likely
DN
Dani NguyenReturning · 1 order
Yesterday564Nurture
TB
Theo BrandtReturning · 1 order
12 days ago321Held
AL
Anna LindqvistReturning · 1 order
6 days ago232Held

Engagement rules look backward. Predict looks at the future.

A 30, 60 or 90-day engaged segment tells you who opened in the past. It can't see the anonymous subscriber browsing your site on their phone right now, or the one who went quiet on email but is three visits deep this week.

 

Engagement segments

Tie Predict

Built on

Opens and clicks inside your ESP

Dozens of on-site and cross-client signals

Refreshes

When someone edits the rule

Every morning, from the last 24 hours

Scores anonymous visitors

No. Unknown visitors can't be scored

Yes. Tie ID resolves them, Predict scores them

Scores suppressed profiles

No. Unengaged means gone

Yes. Dormant shoppers resurface when intent returns

Every profile, scored 1 to 10, refreshed daily.

Not a black box. One number per shopper per score, updated daily from the last 24 hours of behavior.

Purchase score across 1.4M profiles
38K1
82K2
141K3
198K4
236K5
228K6
187K7
141K8
96K9
53K10
ExcludeProtect sender reputation on promotional sends.
NurtureBrowse and post-visit flows, no discounts.
Send nowThe campaign audience, at a fraction of the volume.
Where you draw the lines is up to you. It is a spectrum, not a set of fixed cutoffs: thresholds are configurable per brand and per send, and every brand tunes them differently.

From visit to send in three steps.

No middleware, no CSV export, no manual import. Setup typically takes 24 to 48 hours from pixel install to the first score sync.

Tie ID recognizes the shopper

Anonymous visitors are matched to Tie's identity graph across devices, so the audience is your list plus everyone your ESP never saw.

Predict scores every profile

New shoppers are scored in real time on their first visit; returning shoppers' scores are refreshed every morning.

Scores sync to your ESP

A direct API sync writes them as profile properties. Shoppers are added to qualified campaigns and flows within minutes.

Everything Predict does.

Predict is a signal layer. It scores intent; your existing ESP infrastructure acts on it. It does not send email, make send decisions for you or replace your flow logic.

Purchase, open and click scores

Three scores per profile on a 1 to 10 scale, refreshed every morning from the last 24 hours of behavior.

Native ESP properties

Scores sync by direct API as profile properties. Use them in segments, flows and A/B tests with nothing new to learn.

Scores for shoppers your ESP can't see

Anonymous visitors resolved by Tie ID and dormant subscribers browsing on another device get scored too.

Dead-list recovery

Your suppression list is scored as well. Contacts who look dead in your ESP but are active on your site surface with high intent.

Exclude to protect deliverability

Hold promotional sends below a purchase threshold so low-intent volume never drags your sender reputation down.

Powered by the Tie platform

Predict runs on the same identity layer as Tie ID and Priority: one resolved profile per shopper, shared across every product.

“Tie has played a big part in bringing our email program into the modern age and giving us the ability to work leaner while feeling far more confident in our sends.”

Michael Johnston

Michael Johnston

Senior Email Marketing Manager, Sharper Image

Read the Sharper Image story →

+10%

Revenue per campaign

+41%

Revenue per recipient

+36%

Click-through rate

Holdout-tested on Sharper Image's own data. No projections.

Create segment · Ready to buy this weekKlaviyoBloomreachBrazesoon
Definition
Properties about someonepurchase_scoreis at least8
and
Properties about someoneopen_scoreis at least6
and
What someone has donePlaced Orderzero timeslast 7 days
Estimated size6,4106,4186,433 profiles
Create segment
Use it inCampaign · Fall launchFlow · Ready-to-buy nudgeA/B vs. Engaged 90d

Built to fit into your existing stack.

Scores are just properties. Slot them into your existing retention and lifecycle strategies without missing a beat.

Ready-to-buy nudge

purchase ≥ 8 · no order in 7 d

A flow that fires the day a shopper's score crosses 8, before your next campaign goes out.

Winback on rising intent

purchase rising 3 days

Dormant subscribers re-enter a flow when their score climbs, not when a 90-day timer expires.

Protect deliverability

exclude purchase ≤ 3

Hold low-intent profiles out of promotional sends so volume never outruns reputation.

Common questions

Straight answers on how Predict fits next to your ESP, how it is measured and who it is built for.

All questions →

How is Predict different from my ESP's own predictive analytics?

Your ESP scores on what happens inside your ESP: engagement history from your list. Predict draws on 55+ signals from Tie's identity graph: on-site behavior your ESP never sees, cross-device browsing, anonymous visitors your ESP can't identify, and cross-client signals from across Tie's network. Predict can score a shopper who never opted into your list. Your ESP can't.

How often do scores refresh, and how fast is setup?

Scores refresh once a day, from the previous 24 hours of behavior. First-time visitors are scored in near-real time, in less than 15 min. Integration typically takes 24 to 48 hours from pixel install to first score sync, and onboarding is completed in the first week.

What happens to my suppression list?

Predict scores it too. Contacts who look dead in your ESP but are browsing your site on another device surface with high intent scores. Your team decides whether and how to re-engage them.

Is there a minimum list size?

Predict needs about 100,000 active email subscribers to start scoring. There is no traffic minimum: scores sharpen as your list and site activity grow.

Maya K. identified · score 9Jordan R. synced to KlaviyoSana P. landed in PrimaryDani N. ready to buy

See what Tie finds on your site.

A 20-minute walkthrough on your own traffic — positive ROI within 30 days.

Book a demoSee pricing