How Wild Oak Boutique Drove $250K+ in Incremental Revenue from Re-Engaged Shoppers

Tracking broke down after iOS updates

Like many ecommerce brands, Wild Oak Boutique saw attribution and email performance disrupted after iOS privacy changes. Ads that were once reliable for retargeting became far less effective, and the team was forced to rely on basic form captures to generate leads.

"We just couldn’t see who was visiting or engaging anymore, so much traffic was going to waste."

Existing tools couldn’t scale remarketing

Other tools didn’t provide enough usable insight to build high-performing campaigns. Most visitors remained anonymous, making it difficult to reliably trigger cart abandonment or retargeting flows.

"It became much harder to see who was visiting and engaging, which meant a lot of potential traffic wasn’t being captured."

Email growth stalled, and deliverability dropped

List growth slowed and inbox placement became more challenging, limiting campaign scale. Paid traffic was being driven to the site, but much of it couldn’t be captured or re-engaged.

"We did our best to work from Shopify data manually, but it didn’t give us enough insight to create the kind of high-performing campaigns we wanted."

From visibility gaps to re-engagement at scale with Tie

To solve the challenges that they faced due to iOS privacy changes and anonymous traffic, Wild Oak Boutique turned to Tie, following a recommendation from their agency partner, Fetchly. 

The goal was simple— identify previously invisible visitors and convert them into leads that could be nurtured through Klaviyo and retargeted across paid channels.

“I didn’t realize how much traffic we weren’t identifying. When we saw the data from Tie, it really surprised me.”

Easy integrations, faster list growth, and higher deliverability

Tie’s team handled the heavy lifting, quickly integrating with both Shopify and Klaviyo. Once live, they began feeding enriched visitor data directly into email and ad platforms. This allowed Wild Oak Boutique to re-segment their audiences, rebuild flows, and dramatically improve email deliverability.

“We saw deliverability bounce back and knew we could start scaling our campaigns again.”

Better segmentation across ads and email flows

Tie made it easier to build more effective retargeting and email sequences. Audiences were updated with real-time visitor data, helping the team grow high-performing segments without overlap. 

They also adjusted Klaviyo flows to include leads identified by Tie, boosting performance across all their flows, from welcome emails to campaign sends.

“Our email performance really picked up once we cleaned up our lists and started reaching the right people again.”

$250K+ in incremental revenue from re-engaged shoppers

Tie helped Wild Oak Boutique unlock revenue from visitors who were previously unidentifiable. With enriched data flowing into Klaviyo and Meta, the brand reactivated thousands of shoppers, generating over $250K in new revenue from retargeted flows and campaigns.

“Tie made it possible to turn what we thought was lost traffic into actual sales.”

2,000+ new orders driven through retargeting and email flows

By recognizing 30-67% of their traffic, the brand was able to expand their total reachable audience and convert over 2,000 new orders, most of which were from shoppers they couldn’t reach before. 

These leads were nurtured via Klaviyo flows, including welcome and cart abandonment sequences.

“What really stood out was the number of new orders directly tied to those identified leads.”

Improved email performance and inbox placement

As deliverability issues mounted, Tie helped Wild Oak Boutique rebuild email trust through smarter segmentation and better targeting. Re-engaging warm traffic allowed them to increase open rates, improve inbox placement, and ultimately get back to scaling campaign volume.

“We’re finally reaching people again and our flows are performing better than ever.”

With Tie, Wild Oak Boutique was able to turn invisible sessions into high-performing segments and drive over $250K in new revenue, without changing their existing tools or ad strategy.

Get started with Tie and stop losing revenue to invisible traffic.

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