Retargeting

Where experienced marketers share what they wish they'd known sooner.

Retargeting

December 23, 2025

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Identity Resolution vs Identity Graph: Why It Matters for Ecommerce Growth

Why Your Website’s UX Is Tanking Your Retargeting Performance

Senior UX Designer April Li shares the most common UX mistakes that hurt retargeting performance and the fixes that turn missed visitors into revenue.

B2C Website Visitor Tracking Tools: Analytics, Behavior & Identity

Explore top website visitor tracking tools, from behavior analytics to identity resolution, to find the right fit for your ecommerce brand.

How CARIUMA Used Tie to Drive 7,200+ Purchases From Previously Invisible Shoppers

See how CARIUMA used Tie’s identity resolution platform to convert 37K+ anonymous visitors into engaged email contacts—without offering discounts or disrupting their stack.

Emily Walden

Head of Marketing