Retargeting

Where experienced marketers share what they wish they'd known sooner.

Retargeting

September 26, 2025

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How to Recover BFCM Abandoners at the Right Moment

How to Recover BFCM Abandoners at the Right Moment

Recover more BFCM abandoners by mastering send windows, channel sequencing, and smart resend rules that align with shopper intent.

Why Identity Resolution is the Key to Winning Back BFCM Abandoners

Most BFCM abandoners slip away unseen. Learn how identity resolution helps you identify 50–75% more shoppers and recover lost revenue across channels.

How Accurate Data from Identity Resolution Networks Improves Customer Targeting

Identity resolution helps businesses tap into better data to refine customer targeting, reduce ad waste, and improve campaign performance. Learn how it works.

Why Your Website’s UX Is Tanking Your Retargeting Performance

Senior UX Designer April Li shares the most common UX mistakes that hurt retargeting performance and the fixes that turn missed visitors into revenue.

B2C Website Visitor Tracking Tools: Analytics, Behavior & Identity

Explore top website visitor tracking tools, from behavior analytics to identity resolution, to find the right fit for your ecommerce brand.

How CARIUMA Used Tie to Drive 7,200+ Purchases From Previously Invisible Shoppers

See how CARIUMA used Tie’s identity resolution platform to convert 37K+ anonymous visitors into engaged email contacts—without offering discounts or disrupting their stack.

Emily Walden

Head of Marketing