Retention Marketing

Explore the best practices to clean and enrich B2C lead databases, apply predictive modeling, and keep data accurate for higher ROI.

Most brands lose revenue to churn. Learn the retention marketing tactics that drive repeat sales without increasing traffic or ad spend.

Learn what retention marketing is, how it differs from acquisition, and how to build strategies that increase repeat purchases and customer lifetime value.

Explore 12 data-driven retention strategies that help DTC brands increase CLV and repeat revenue, without spending on traffic.

Before replacing GA4, learn how ecommerce brands pair Google Analytics with identity resolution to fix attribution, consent, and audience reach.

Learn about the different types of customer data and how to use them for your eCommerce brand to personalize, target, and refine the experience you deliver.

Learn how ecommerce brands are reinventing direct mail in 2025 with hyper-personalization, AI-powered targeting, and omnichannel orchestration that bridges online and offline journeys.

Explore the best CRMs for ecommerce, how to pick the right one, and why identity resolution tools like Tie help convert anonymous sessions into customers.

How do you engage customers at different stages in their buying journey? Learn about lifecycle marketing and how it enables stronger customer relationships.