Tied & True. The Tie blog.
Identity, intent and inbox placement, explained for the teams that run email and retention. Guides, comparisons and product news.
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Meet Tie Predict: The Next Evolution of Tie
Introducing Tie Predict. See how Tie evolved from identity resolution into a Shopper Intelligence Platform that scores who's ready to engage now.
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Best Klaviyo Visitor Identification App (2026)
A sourced comparison of Klaviyo visitor identification apps: Tie, Retention.com, Opensend, and Customers.ai on Klaviyo integration depth, match rate, and enrichment.
Best Visitor Identification Software for DTC Brands (2026)
A sourced comparison of visitor identification software for DTC brands across Shopify, BigCommerce, and WooCommerce, plus how identification lowers CAC by monetizing traffic already paid for.
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Browse Abandonment Emails for 2026: Turn Visits Into Sales
Learn how to build high-intent browse abandonment emails in 2026 using real behavior, identity resolution, and safe send rules without cookies or opens.
What is Cookieless Marketing, And How to Adapt to It
Learn practical cookieless marketing strategies that help you keep targeting, attribution, and performance strong even as third-party cookies disappear.
Retention vs. Lifecycle Marketing: What’s The Difference?
Learn the real difference between retention and lifecycle marketing, how each drives revenue, and when to focus on each as your brand scales.
Contact Data Enrichment: How It Works, Benefits, and The Best Tools
A complete guide to contact data enrichment, including tools, benefits, and strategies to improve marketing performance and grow your audience.
What Scalable Automation Really Looks Like for Ecommerce
BMO Media founder Sammy Tran explains how to build scalable email automation, avoid over-engineered flows, and design lifecycle systems that grow with your ecommerce brand.
How to Audit and Fix Email Deliverability at Scale
Learn how high-performing teams diagnose deliverability problems, protect sender reputation, and maintain inbox placement at scale, from Essence of Email founder Xiaohui "X" Wang.
The Retention Levers Most Brands Underestimate & How They Impact Revenue Over Time
Sticky Digital breaks down the overlooked retention levers that quietly compound into higher LTV, lower churn, and stronger long-term revenue.
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