Tied & True

Where experienced marketers share what they wish they'd known sooner.

News

October 3, 2025

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7 mins

Tie Raises $10M to Help Brands Reach Their Highest Intent Audiences

Introducing Tie: Built for the Next Generation of B2C Marketing

We're evolving. Say hello to Tie — our most advanced identity graph update yet, built for the next generation of marketing.

How to Recover BFCM Abandoners at the Right Moment

Recover more BFCM abandoners by mastering send windows, channel sequencing, and smart resend rules that align with shopper intent.

Personalization Beyond Discounts: Segmenting BFCM Abandoners by Intent

Stop sending the same recovery message to every abandoner this BFCM. Learn how intent-based segmentation boosts conversions while protecting margins.

What Personalization Looks Like When It’s Profitable

Learn how top DTC brands use product behavior and offer testing to drive revenue from email personalization.

How Accurate Data from Identity Resolution Networks Improves Customer Targeting

Identity resolution helps businesses tap into better data to refine customer targeting, reduce ad waste, and improve campaign performance. Learn how it works.

Why Your Website’s UX Is Tanking Your Retargeting Performance

Senior UX Designer April Li shares the most common UX mistakes that hurt retargeting performance and the fixes that turn missed visitors into revenue.

Email deliverability best practices (2025): Get your emails inboxed

Struggling with inbox placement? Learn how to improve email deliverability with better list hygiene, authentication, engagement tracking, and expert-backed audits.

Ultimate Guide to Auditing Your Email Campaign

Learn how to audit your email campaigns, recover missed revenue, and focus on the right metrics with insights from DTC experts, Marina Carroll and Feras Khouri.

Emily Walden

Head of Marketing