Mejuri sells fine jewelry both in retail stores and direct to consumer on Shopify, with a mature lifecycle program on Klaviyo run by a specialist team across lifecycle marketing, analytics and product.
The team had a goal to drive more revenue from flows, rather than campaigns. Campaigns are brand work, scheduled around product launches, store openings and seasonal moments. Flows are more closely tied to customer lifecycle, allowing Mejuri to deliver more relevant touchpoints. Through the first half of 2026, Mejuri deliberately pulled campaign volume down to three or four sends a week and held the line on revenue per send.
However, flows only fire for shoppers the platform can recognize. Klaviyo's own on-site identification resolves under 10 percent of site traffic, and a fine jewelry purchase is exactly the case where that gap costs the most. A Mejuri shopper researches for weeks and buys in one session, often on a different device from the one where the research started. She browses rings on her phone at lunch and comes back on a laptop that night, but to Klaviyo those are two different shoppers. The add to cart never triggered an abandoned cart email. The product view never triggered browse abandonment. The shopper is stuck in the middle of a considered purchase with no flow to catch her.
The obvious fix, capturing more traffic, ran into a second constraint. The team was already over its Klaviyo profile volume, running list hygiene and sunset programs, and watching its deliverability score move the wrong way. Every additional profile passed into Klaviyo had to earn its place. Mejuri did not need a bigger list. It needed the shoppers already on the site to be recognized in the moment, and placed in the right flow.
“A jewelry purchase can take weeks. We need to be able to track shoppers through their journey so we can nurture them and get that conversion when intent is high. That means identifying them every time they visit our site.” - Evan Hughes, VP of Growth, Mejuri
Tie ID resolves anonymous site traffic into Klaviyo profiles with no login and no form fill, matching across the devices and IP addresses a single shopper uses. For Mejuri it works on two pools at once: shoppers already in Klaviyo whom Klaviyo failed to recognize on that visit, and net new shoppers who were never in the list.
The part that changed the program is what Tie passes, not how much. Tie does not send one generic identified signal. It sends separate events for different stages of on-site behavior. Each event is wired to the flow built for that stage. Mejuri can send those flows automatically, they don’t have to sort recognized shoppers into journeys after the fact.
Volume stayed under control because Mejuri narrowed capture rather than widening it. Tie applies behavioral filters on its own side before anything reaches Klaviyo, only passing through shoppers who spent significant time on site or viewed multiple pages. Flow qualification also runs on shoppers who can receive email marketing, so anyone suppressed, unsubscribed or previously marked as spam stays out.
Attribution is set conservatively. Revenue counts only where Tie made the identification, no other identity service did so in the surrounding window, an email fired, and a purchase followed.
“In addition to recognizing shoppers, we also want to be able to sort them into the right flows. Because Tie provides different events for different stages of intent, it’s easy for us to do this automatically.” - Evan Hughes, VP of Growth, Mejuri
Because Tie flows run separately from Mejuri’s standard flows and shoppers are only added to them if they aren’t picked up by the standard flows, revenue lift is easy to measure. In summer 2026, Tie increased abandon cart revenue by 73%, and browse abandonment revenue by 38%. On flow revenue alone, this represented a 108X ROI for Mejuri.
Tie also contributes to revenue outside of Mejuri’s flows. By recognizing shoppers who’d otherwise remain anonymous, Tie allows Mejuri to connect the dots between sessions, building more robust customer profiles and ensuring shoppers receive more relevant, personalized messages that would have otherwise gone unsent if they’d remained anonymous.
In the first half of 2026, Tie delivered $3.6M+ in assisted revenue. On top of that, AOV from Tie-attributed orders was 11% higher than Mejuri’s overall AOV. Reaching shoppers with relevant messages when intent is high creates a recipe not just for driving purchases, but for driving larger purchases.
“100X+ ROI is awesome, and it’s easy to validate with flows because it’s a straight line: Tie recognizes the shopper, the flow fires, and they purchase. And seeing AOV increase tells me that we’re catching people while they’re still choosing, rather than nudging someone who was going to buy anyway.” - Evan Hughes, VP of Growth, Mejuri
Turn more high-intent shoppers into customers
Mejuri increased abandoned cart revenue by 73% and browse abandonment revenue by 38% by using Tie ID to identify more shoppers and route them into the right Klaviyo flows.
Ready to recover more revenue from high-intent shoppers? Book a demo with Tie to see how you can identify more visitors and turn their browsing and cart activity into timely, relevant follow-ups.
Missed Revenue from Unidentified Returning Customers
Despite Beekman 1802’s strong brand loyalty, their existing retention strategy had a critical gap: Klaviyo failed to identify thousands of returning shoppers, leading to missed re-engagement opportunities and lost revenue.
"We noticed that our repeat purchase rate was declining, and we needed a way to identify and re-engage shoppers who already knew our brand but weren’t getting the right messaging."
Klaviyo’s Tracking Gaps Left Returning Shoppers Unrecognized
Beekman 1802 relied on Klaviyo for customer segmentation and remarketing, but due to tracking limitations, many returning visitors weren’t properly identified. This meant that:
- High-intent customers who abandoned their carts weren’t receiving follow-up emails.
- Returning shoppers were mistakenly treated as new visitors, receiving irrelevant messaging instead of personalized offers.
- Customers switching devices or emails weren’t linked to their previous engagement history, further fragmenting their customer journey.
"We’d see customers who had purchased before were getting treated like brand-new visitors, and that inconsistency hurt our ability to bring them back."
Revenue Loss from Missed Engagement Opportunities
Without proper tracking, Beekman 1802 lost valuable touchpoints with engaged customers who had already expressed purchase intent.
- Thousands of potential repeat buyers slipped through the cracks.
- The team lacked visibility into how many engaged shoppers weren’t being reached, making it difficult to quantify the impact.
- Even customer service flagged issues where known buyers were receiving win-back emails despite recently making a purchase.
"We knew we were leaving money on the table, but without a way to fix it, we were stuck."
Internal Bandwidth Constraints
The marketing team at Beekman 1802 had limited time and resources to correct these gaps manually. Identifying and segmenting reactivated users across multiple touchpoints would require constant monitoring and manual intervention, making it expensive and unsustainable as the brand grew.
"We needed an automated solution that would help us recognize and remarket to returning customers—without adding extra work for our team."
Faced with declining repeat purchases and missed revenue from unidentified visitors, Beekman 1802 needed a seamless way to capture lost customers and optimize their remarketing flows.
Capturing Lost Revenue with Tie
Beekman 1802 needed a way to identify high-intent shoppers visiting the website that Klaviyo wasn’t capturing—without adding extra manual work for their team. That’s where Tie came in.
"We didn’t need to generate new leads—we already had customers returning to our site. We just needed a way to recognize and remarket to them. Tie made that possible."
Automating Returning Shopper Identification
Tie seamlessly integrated with Beekman 1802’s Klaviyo setup, enabling the brand to re-identify 88,000+ returning shoppers visiting the website who were previously slipping through the cracks. Instead of treating returning customers as new, Tie made sure they were correctly segmented and sent the right message at the right time.
- 108,647 existing profiles that previously had no web-engagement tracking were re-engaged after visiting the website.
- Returning customers who abandoned their carts now reliably received personalized follow-ups, increasing conversion rates.
- Users who had engaged before but weren’t being tracked by Klaviyo were automatically funneled into the right remarketing flows.
Launching Targeted Abandoned Cart & Browse Abandonment Flows
Suddenly as many as 18% more Klaviyo profiles qualified for abandoned cart and browse abandonment email flows that otherwise would have been missed.
Plus, each Klaviyo profile now had enough web activity data to more effectively help the brand send personalized messages based on past purchase behavior and product they viewed.
"Before Tie, we knew we needed to speed up being able to identify on-site existing customers. Now, we can recognize them and re-engage them immediately."
Unlocking a New, High-Intent Email Segment
With Tie, the brand also gained access to a ‘new engaged’ segment—a dynamic list of reactivated shoppers who had opened an email within the last 90 days. By incorporating this segment into their broader email strategy, Beekman was able to:
- Boost open and click-through rates in key marketing campaigns.
- Drive higher engagement and revenue from previously inactive contacts.
- Increase personalization by making sure messages matched each shopper’s actual journey.
Seamless Integration Without Disrupting Email Deliverability
Unlike other tools that can impact email health, Tie’s approach made sure that Beekman 1802’s deliverability score remained strong at 80, even with the increase in email volume.
"We were hesitant to make any changes that could affect our deliverability, but Tie ran quietly in the background, improving our targeting without disrupting anything."
By automating the identification and remarketing process, Tie allowed the brand to recapture lost revenue, optimize their email strategy, and deliver a more personalized experience—without adding extra work for their team.
$520K+ in Recovered Revenue from Returning Shoppers Missed by Klaviyo
By implementing Tie, Beekman 1802 successfully identified and re-engaged thousands of high-intent shoppers, leading to over $520,000 in recovered revenue from previously lost remarketing opportunities.
The impact was immediate and measurable:
- $520,947 in revenue from returning shoppers missed by Klaviyo.
- 4,754 orders from email flows to previously untracked returning visitors.
- 80,000+ engaged shoppers successfully reactivated in Klaviyo.
"We were missing out on real revenue, and Tie helped us close that gap. The fact that we generated over $500K from shoppers we weren’t even tracking before is huge."
Stronger Email Performance Without Compromising Deliverability
One of Beekman 1802’s key concerns was maintaining email health while increasing volume. With Tie:
- Email deliverability remained stable at 80%, even during high-volume sales periods.
- The ‘new engaged’ segment improved open and click-through rates, driving more conversions.
- Beekman’s remarketing flows operated seamlessly, requiring no additional manual effort from their team.
"We needed a way to reach high-intent customers without disrupting our existing email strategy. Tie did exactly that, and the results speak for themselves."
With a proven system for identifying and re-engaging returning shoppers, Beekman 1802 now has a scalable, automated way to drive repeat revenue—without adding extra work for their team.
“Tie came in at exactly the right time. We knew returning customers were slipping through the cracks, but we didn’t have the bandwidth to fix it. With Tie, we seamlessly reactivated over 108,000 shoppers, generating over $520,000 in revenue—all without disrupting our deliverability or existing flows. It felt like having an extension of our team focused entirely on capturing revenue we would have otherwise lost.”
Beekman 1802 recovered $520K+ in revenue by reactivating returning shoppers that Klaviyo missed—all without disrupting their email deliverability or existing workflows.
Want to re-engage high-intent customers and unlock hidden revenue?
Join leading ecommerce brands like Beekman 1802 to improve your email deliverability, tap into your data, and start converting more of your existing traffic today.
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