How Ridge Generated $680k in Incremental Revenue with Tie ID
What I like about Tie is this idea of extracting additional value from our existing retention program.
About the brand
Ridge is a men's accessories brand best known for their flagship Ridge Wallet. Since launching, the brand has expanded into categories like tech accessories, luggage, wedding bands, and drinkware, reaching a broader range of customers.
Existing channels couldn't identify more shoppers
Ridge already had an established email and SMS program, with customers and prospects who had opted in after engaging with the brand. But their existing platforms couldn't identify everyone visiting the website.
That limited the number of shoppers the team could reach with timely, relevant, behavior-based messages.
Email deliverability was another challenge. Messages were landing in spam or promotions folders, reducing the impact of their retention program.
“Our email and SMS platforms are built to send the right message at the right time, but they aren't designed to identify everyone visiting our website.”
Identifying more shoppers and improving email reach
Ridge used Tie ID to identify more website visitors and reach them with behavior-based messages through their existing email and SMS channels. This gave the team more opportunities to engage shoppers without relying solely on additional acquisition spend.
“Tie helps us identify more website visitors, so we can send more behaviorally triggered messages and reach people in more relevant ways.”
With Tie Priority, Ridge was able to improve email deliverability, helping more messages reach the primary inbox. Together, these tools helped the team get more value from the email program they already had in place, without requiring more campaigns, creative, or copy.
More revenue from better visitor identification
Tie ID helped Ridge generate $680,000 in incremental revenue in the first half of the year, and they are on pace to generate more than $1 million in incremental revenue from better visitor identification.
With Tie Priority, Ridge reaches the primary inbox for 95% of their sends, contributing roughly $100,000 in monthly incremental revenue. Together, these improvements helped the brand generate more revenue from the retention program it already had in place, and see a 16.5x ROI on their Tie investment.
“Tie ID generated $680,000 in incremental revenue in the first half of the year by helping us better identify people visiting our website.”
Reach more shoppers with every email you send
Identify more of your website visitors and improve inbox placement to get more value from your existing email program.
With better visibility into who’s visiting your site and more emails reaching the primary inbox, you can drive incremental revenue without increasing acquisition spend.
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Identity, intent and inbox placement for ecommerce brands, inside the tools you already run.
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