How OluKai Drove 15x ROI by Turning Anonymous Traffic Into Revenue
Tie drove a 15x ROI for us in Q2, and it’s been incredible to see because it’s truly incremental. This revenue would have no other way of being realized without Tie.
About the brand
OluKai is a Hawaiian-inspired footwear brand known for premium craftsmanship and comfort. While the brand has historically served a 45-year-old male audience, it has expanded into younger demographics, with women now making up about 40% of the business.
Most of their audience was still anonymous
OluKai wanted to create a stronger customer experience, but most shoppers visiting the site were still unknown.
With 90% of their site visitors remaining anonymous, the brand had limited visibility into who those shoppers were and how to engage them after they left.
That meant the brand was trying to drive retention without access to much of the customer data that was needed to inform their strategy.
“If you're only working with 10% of the tools and trying to generate 100% of the outcome, you're really not equipped and set up for success.”
Identifying shoppers and understanding intent
Tie helped OluKai identify more of the shoppers visiting their site and use those signals to inform their retention strategy.
The team could differentiate between browse and cart abandoners based on their level of intent. Browse abandoners might still be exploring the brand, while cart abandoners had already shown stronger purchase intent and could be approached differently.
OluKai also extended this audience intelligence into SMS, using Tie to identify abandoned and previously unidentified shoppers and Postscript to reach them through a high-intent channel.
More incremental revenue from existing traffic
In Q2 2026, Tie increased OluKai's browse abandonment revenue by 70% and cart abandonment revenue by 40%. The program also delivered a 15x ROI during the quarter.
For OluKai, the value came from additional revenue the team could clearly attribute to Tie, which they would not have captured through their existing efforts.
“It's truly incremental, in that this revenue would have no other way of being realized without this tool.”
Unlock more value from the traffic you already have
For DTC brands, identifying more of the people visiting your site can create new opportunities to recover revenue from existing traffic.
Tie helps brands identify anonymous shoppers, understand their intent, and turn more of their existing traffic into measurable, incremental revenue.
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Identity, intent and inbox placement for ecommerce brands, inside the tools you already run.
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