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Good engagement, but difficulty converting new visitors
Fair Harbor had strong email performance, but struggled to convert new shoppers since they wanted more context and storytelling before buying. But the brand found it challenging to explain what makes Fair Harbor’s fabric and fit special during a visitor’s first few seconds on-site.
"How do you show a feeling to someone who’s brand-new to the brand?"
Their team needed a way to retarget these first-time visitors and share their story through email, a channel where they knew they could convert them better.
Identity blind spots across their stack
Klaviyo and Elevar weren’t capturing all sessions. As a result, thousands of potential triggers for browse or cart abandonment weren’t firing.
Visitors who weren’t logged in, switched devices, or browsed anonymously weren’t captured, making it impossible for Fair Harbor to follow up.
Past tools lacked transparency or control
Alexa had used Wunderkind in a previous role, but the product felt too expensive, too rigid, too black-box, difficult to brand authentically, and impossible to validate for incrementality
BlackCrow had also been used before she joined, but was turned off because the team couldn’t prove incrementality.
Deliverability had to stay protected
When Fair Harbor first implemented Tie, early settings caused a slight deliverability dip, but what mattered was the response. Tie prioritized program health (not volume) and worked with the team to fix it fast. Deliverability is now the strongest it’s ever been.
"Most tools say it’s fine because the numbers are big. Tie actually helped us fix it."
Tie identified visitors that no other system could catch
Fair Harbor integrated Tie’s Web ID to fill the identity gaps across Klaviyo and Elevar. Tie synced identified shoppers directly into browse abandonment flows and cart abandonment flows.
If Elevar or Klaviyo fired first, Tie stayed silent. If no tool fired, Tie triggered the email, making every Tie-attributed conversion purely incremental.
"Every dollar attributed to Tie flows is incremental because those customers were missed by everything else."
Incrementality validated inside Fair Harbor’s own systems
Alexa set up filters so Tie would trigger only when no other system could. This lets her validate revenue inside their own ESP with full transparency, without black-box reporting or inflated numbers.
Fast, seamless integration built directly into their own Klaviyo
Tie integrated with Shopify and Klaviyo so cleanly that Alexa barely remembers the process, a sign of how frictionless it was.
Tie also helped build the initial flows within Fair Harbor’s account, giving the team full control to adjust logic, priorities, and incrementality safeguards.
Better retargeting audiences for paid media
Fair Harbor also used Tie’s demographic and identity data to power Meta retargeting. While not tested in isolation, the paid agency noticed CPAs drop around the same time these new audiences were added.
Built with customer experience and deliverability in mind
Tie helped optimize settings after a small deliverability dip during their onboarding early on, proving to Fair Harbor that the platform prioritized program health, consent, and customer experience, not inflated ID counts.
$38K+ incremental revenue within 6 months
Tie helped in identifying and capturing revenue from shoppers who weren’t caught by Elevar and Klaviyo.
This gave Fair Harbor incremental conversions that the team could validate confidently.
More importantly, Tie’s browse and cart triggers captured customers that their stack wouldn’t have engaged otherwise. The brand captured thousands of additional revenue from missed abandonment triggers
Better device and returning visitor identification
With 60%+ devices identified, Tie reliably recognized both new and returning visitors even when they weren’t logged in or switched devices.
Better paid performance with enriched audiences
Fair Harbor’s agency saw a lower CPA after switching to Tie-built audiences for Meta retargeting— a clear signal that identity resolution directly improves paid acquisition efficiency.
Deliverability remained strong
After adjusting early settings with Tie’s help, Fair Harbor’s inbox placement improved and stayed healthy.
Ready to capture more revenue from high-intent visitors already hitting your site?
Fair Harbor used Tie to identify 60%+ of devices and generate over $38K+ in incremental revenue, all from shoppers that their existing stack couldn’t catch.
With Tie, your team can:
- Identify anonymous visitors your ESP misses
- Trigger more abandonment flows inside your own stack
- Build clean, transparent incrementality
- Retarget more accurately across paid channels
- Protect deliverability while scaling revenue
Missed Revenue from Unidentified Returning Customers
Despite Beekman 1802’s strong brand loyalty, their existing retention strategy had a critical gap: Klaviyo failed to identify thousands of returning shoppers, leading to missed re-engagement opportunities and lost revenue.
"We noticed that our repeat purchase rate was declining, and we needed a way to identify and re-engage shoppers who already knew our brand but weren’t getting the right messaging."
Klaviyo’s Tracking Gaps Left Returning Shoppers Unrecognized
Beekman 1802 relied on Klaviyo for customer segmentation and remarketing, but due to tracking limitations, many returning visitors weren’t properly identified. This meant that:
- High-intent customers who abandoned their carts weren’t receiving follow-up emails.
- Returning shoppers were mistakenly treated as new visitors, receiving irrelevant messaging instead of personalized offers.
- Customers switching devices or emails weren’t linked to their previous engagement history, further fragmenting their customer journey.
"We’d see customers who had purchased before were getting treated like brand-new visitors, and that inconsistency hurt our ability to bring them back."
Revenue Loss from Missed Engagement Opportunities
Without proper tracking, Beekman 1802 lost valuable touchpoints with engaged customers who had already expressed purchase intent.
- Thousands of potential repeat buyers slipped through the cracks.
- The team lacked visibility into how many engaged shoppers weren’t being reached, making it difficult to quantify the impact.
- Even customer service flagged issues where known buyers were receiving win-back emails despite recently making a purchase.
"We knew we were leaving money on the table, but without a way to fix it, we were stuck."
Internal Bandwidth Constraints
The marketing team at Beekman 1802 had limited time and resources to correct these gaps manually. Identifying and segmenting reactivated users across multiple touchpoints would require constant monitoring and manual intervention, making it expensive and unsustainable as the brand grew.
"We needed an automated solution that would help us recognize and remarket to returning customers—without adding extra work for our team."
Faced with declining repeat purchases and missed revenue from unidentified visitors, Beekman 1802 needed a seamless way to capture lost customers and optimize their remarketing flows.
Capturing Lost Revenue with Tie
Beekman 1802 needed a way to identify high-intent shoppers visiting the website that Klaviyo wasn’t capturing—without adding extra manual work for their team. That’s where Tie came in.
"We didn’t need to generate new leads—we already had customers returning to our site. We just needed a way to recognize and remarket to them. Tie made that possible."
Automating Returning Shopper Identification
Tie seamlessly integrated with Beekman 1802’s Klaviyo setup, enabling the brand to re-identify 88,000+ returning shoppers visiting the website who were previously slipping through the cracks. Instead of treating returning customers as new, Tie made sure they were correctly segmented and sent the right message at the right time.
- 108,647 existing profiles that previously had no web-engagement tracking were re-engaged after visiting the website.
- Returning customers who abandoned their carts now reliably received personalized follow-ups, increasing conversion rates.
- Users who had engaged before but weren’t being tracked by Klaviyo were automatically funneled into the right remarketing flows.
Launching Targeted Abandoned Cart & Browse Abandonment Flows
Suddenly as many as 18% more Klaviyo profiles qualified for abandoned cart and browse abandonment email flows that otherwise would have been missed.
Plus, each Klaviyo profile now had enough web activity data to more effectively help the brand send personalized messages based on past purchase behavior and product they viewed.
"Before Tie, we knew we needed to speed up being able to identify on-site existing customers. Now, we can recognize them and re-engage them immediately."
Unlocking a New, High-Intent Email Segment
With Tie, the brand also gained access to a ‘new engaged’ segment—a dynamic list of reactivated shoppers who had opened an email within the last 90 days. By incorporating this segment into their broader email strategy, Beekman was able to:
- Boost open and click-through rates in key marketing campaigns.
- Drive higher engagement and revenue from previously inactive contacts.
- Increase personalization by making sure messages matched each shopper’s actual journey.
Seamless Integration Without Disrupting Email Deliverability
Unlike other tools that can impact email health, Tie’s approach made sure that Beekman 1802’s deliverability score remained strong at 80, even with the increase in email volume.
"We were hesitant to make any changes that could affect our deliverability, but Tie ran quietly in the background, improving our targeting without disrupting anything."
By automating the identification and remarketing process, Tie allowed the brand to recapture lost revenue, optimize their email strategy, and deliver a more personalized experience—without adding extra work for their team.
$520K+ in Recovered Revenue from Returning Shoppers Missed by Klaviyo
By implementing Tie, Beekman 1802 successfully identified and re-engaged thousands of high-intent shoppers, leading to over $520,000 in recovered revenue from previously lost remarketing opportunities.
The impact was immediate and measurable:
- $520,947 in revenue from returning shoppers missed by Klaviyo.
- 4,754 orders from email flows to previously untracked returning visitors.
- 80,000+ engaged shoppers successfully reactivated in Klaviyo.
"We were missing out on real revenue, and Tie helped us close that gap. The fact that we generated over $500K from shoppers we weren’t even tracking before is huge."
Stronger Email Performance Without Compromising Deliverability
One of Beekman 1802’s key concerns was maintaining email health while increasing volume. With Tie:
- Email deliverability remained stable at 80%, even during high-volume sales periods.
- The ‘new engaged’ segment improved open and click-through rates, driving more conversions.
- Beekman’s remarketing flows operated seamlessly, requiring no additional manual effort from their team.
"We needed a way to reach high-intent customers without disrupting our existing email strategy. Tie did exactly that, and the results speak for themselves."
With a proven system for identifying and re-engaging returning shoppers, Beekman 1802 now has a scalable, automated way to drive repeat revenue—without adding extra work for their team.
“Tie came in at exactly the right time. We knew returning customers were slipping through the cracks, but we didn’t have the bandwidth to fix it. With Tie, we seamlessly reactivated over 108,000 shoppers, generating over $520,000 in revenue—all without disrupting our deliverability or existing flows. It felt like having an extension of our team focused entirely on capturing revenue we would have otherwise lost.”
Beekman 1802 recovered $520K+ in revenue by reactivating returning shoppers that Klaviyo missed—all without disrupting their email deliverability or existing workflows.
Want to re-engage high-intent customers and unlock hidden revenue?
Join leading ecommerce brands like Beekman 1802 to improve your email deliverability, tap into your data, and start converting more of your existing traffic today.
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