How ALT. Fragrances Drove 13x ROI with Tie
We serve a super wide range of demographics. So what we want to do is narrow that in, leverage Tie to reach the right consumer with the right product at the right time.
About the brand
ALT. Fragrances makes designer-inspired perfumes and colognes at a more accessible price point, with more than 130 scents ranging from $29 to $49. With customers ranging from teenagers to older shoppers, the brand needs to match different shoppers with the products and messaging most relevant to them.
Limited visibility into shopper intent
ALT. Fragrances serves a diverse customer base, with more than 130 perfumes and colognes to choose from.
Besides getting shoppers to their site, ALT Fragrances wanted to understand what they were looking for to tailor the experience accordingly.
A shopper looking for a personal fragrance has different needs from someone shopping for a gift. For the brand, understanding those differences was critical to make their retention messaging more relevant.
Matching shoppers with the right products
Tie helps ALT. Fragrances identify shoppers and understand what they may be looking for when they visit the site.
That allows the team to narrow down their audience and tailor messaging around shopper intent rather than promoting products that may not be relevant to them.
“We're able to figure out what messaging to send to what person that really resonates and converts.”
The team also uses that understanding to approach browse and cart abandonment differently. Browse abandoners may be less interested in the brand, so the team avoids leading with a large discount. Since cart abandoners are further along in the process, they may receive a stronger offer when price is a likely factor.
Turning abandonment into incremental revenue
In Q2 2026, Tie lifted ALT.'s browse abandonment revenue by 73%. The team also saw a 13x ROI from Tie during the quarter.
For ALT, that translates into incremental dollars that would otherwise have been left on the table.
The results also put Tie among the highest-ROI solutions in the brand's stack.
Reach the right shopper at the right time
For brands with broad customer audiences, understanding who is shopping and what they're looking for is critical to making retention more relevant.
Tie helps brands identify shoppers, understand their intent, and deliver more focused messaging that turns high-intent behavior into incremental revenue.
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